Mazda Sales Jump 33.3 Percent in March

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Apr 01, 2011, 03:05 ET

IRVINE, Calif., April 1, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March 2011 sales of 30,905, an increase of 33.3 percent versus March of 2010. Through the first three months of the year, Mazda's sales are up 15.4 percent, with 64,559 vehicles sold.

The company posted strong gains across the board this month, led by the ever-popular Mazda3, which recorded sales of 12,467 vehicles, up 9.8 percent from last year. The fuel-efficient Mazda2 reported its best month ever with 2,500 sales, while Mazda5 sales more than doubled from last year to 3,866 vehicles, also good for its best month ever. Mazda6 sales also rose 15.3 percent with 4,135 vehicles sold.

Sales of Mazda's efficient CX-9 and CX-7 crossover SUVs continue to remain hot. CX-9 posted its best month ever with sales of 3,635 vehicles, up 22.5 percent, and CX-7 recorded sales of 3,407 vehicles, up 30.7 percent.

"As fuel prices continue to soar, consumers look to purchase fuel-efficient vehicles that don't compromise on design, features or performance," said Jim O'Sullivan, MNAO president and CEO. "Fortunately, Mazda is well poised to meet the needs of our consumers, thanks to our highly attractive vehicles that deliver exhilarating performance in a fuel-efficient manner, all at an affordable price."

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported strong sales of 2,282 vehicles, accounting for a 21.0 percent increase versus last March. MMdM's year-to-date sales are up 26.0 percent, with 6,671 vehicles sold. Mazda Canada, Inc. (MCI) sold 5,787 vehicles, which is down 29.0 percent versus last March. MCI's year-to-date sales of 13,645 vehicles are down 21.0 percent.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda North American Operations - March 2011

	Month-To-Date				Year-To-Date

	March	March	%	% MTD	March	March	%	% YTD
	2011	2010	Change	DSR	2011	2010	Change	DSR

Mazda2	2,500	-	N/A	N/A	3,849	-	N/A	N/A
Mazda3	12,467	11,353	9.8%	5.7%	25,559	26,936	(5.1)%	(6.4)%
Mazda5	3,866	1,615	139.4%	130.5%	7,124	5,217	36.6%	34.7%
Mazda6	4,135	3,587	15.3%	11.0%	9,231	8,898	3.7%	2.4%
MX-5 Miata	645	603	7.0%	3.0%	1,316	1,263	4.2%	2.8%
RX-8	61	126	(51.6)%	(53.4)%	199	295	(32.5)%	(33.4)%
CX-7	3,407	2,607	30.7%	25.8%	8,121	6,025	34.8%	33.0%
CX-9	3,635	2,968	22.5%	17.9%	8,565	6,493	31.9%	30.2%
Tribute	189	328	(42.4)%	(44.5)%	595	804	(26.0)%	(27.0)%
B-Series Truck	-	6	(100.0)%	(100.0)%	-	10	(100.0)%	(100.0)%

Total Vehicles

CARS	23,674	17,284	37.0%	31.9%	47,278	42,609	11.0%	9.5%
TRUCKS	7,231	5,909	22.4%	17.8%	17,281	13,332	29.6%	27.9%

TOTAL	30,905	23,193	33.3%	28.3%	64,559	55,941	15.4%	13.9%


MEMO:

IMPORT CAR	19,539	13,697	42.7%		38,047	33,711	12.9%
IMPORT TRUCK	7,042	5,575	26.3%		16,686	12,518	33.3%
IMPORT TOTAL	26,581	19,272	37.9%		54,733	46,229	18.4%

DOMESTIC CAR	4,135	3,587	15.3%		9,231	8,898	3.7%
DOMESTIC TRUCK	189	334	(43.4)%		595	814	(26.9)%
DOMESTIC TOTALS	4,324	3,921	10.3%		9,826	9,712	1.2%
Selling Days	27	26			75	74