Mazda Reports Third Straight Month of Increased Sales

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Feb 02, 2010, 02:23 ET

IRVINE, Calif., Feb. 2 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January 2010 sales of 15,694, an increase of 1.8 percent versus January of 2009, and up 6.0 percent on a DSR (daily selling rate) basis (24 selling days in January 2010 compared to 25 selling days last January).

The all-new 2010 MAZDA3, winner of ALG’s Residual Value Award for highest retained value after three years in service, continues as Mazda’s volume leader with sales of 7,368 units. Meanwhile, the MAZDA6 reported a 14.0 percent increase with sales of 2,884 units, MAZDA5 posted sales of 1,627 units accounting for a 21.4 percent increase and the CX-7 crossover SUV reported a 39.3 percent increase with sales of 1,622 units.

“It is no secret that 2009 was a challenging year for the industry, so it is encouraging that we have had three consecutive months of increased sales in the U.S., and are starting the new year on the right track,” said Jim O’Sullivan, MNAO President and CEO.

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported sales of 1,712 units, down 11.0 percent versus last year while Mazda Canada Inc. (MCI) sold 4,171 units, up 4.9 percent compared to last January.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

    
    
                     Month-To-Date                     Year-To-Date          
                     -------------                     ------------          
              January  January    %   % MTD    January January     %    % YTD
                2010     2009  Change   DSR      2010    2009   Change    DSR
                ----     ----  ------   ---      ----    ----   ------    ---
                                                                             
    Mazda3     7,368   7,649   (3.7)%    0.3%    7,368  7,649   (3.7)%    0.3%
    Mazda5     1,627   1,340    21.4%   26.5%    1,627  1,340    21.4%   26.5%
    Mazda6     2,884   2,529    14.0%   18.8%    2,884  2,529    14.0%   18.8%
    MX-5
     Miata       356     419  (15.0)% (11.5)%      356    419  (15.0)% (11.5)%
    RX-8          92     156  (41.0)% (38.6)%       92    156  (41.0)% (38.6)%
    CX-7       1,622   1,164    39.3%   45.2%    1,622  1,164    39.3%   45.2%
    CX-9       1,511   1,733  (12.8)%  (9.2)%    1,511  1,733  (12.8)%  (9.2)%
    Tribute      230     397  (42.1)% (39.7)%      230    397  (42.1)% (39.7)%
    B-Series
     Truck         4      33  (87.9)% (87.4)%        4     33  (87.9)% (87.4)%
                                                                              
    Total Vehicles                                                           
    --------------                                                          
                                                                            
    CARS      12,327  12,093     1.9%    6.2%   12,327 12,093     1.9%    6.2%
    TRUCKS     3,367   3,327     1.2%    5.4%    3,367  3,327     1.2%    5.4%
               -----   -----     ----    ----    -----  -----     ----    ----
                                                                              
    TOTAL     15,694  15,420     1.8%    6.0%   15,694 15,420     1.8%    6.0%
              ======  ======     ====    ====   ====== ======     ====    ====
                                                                              
                                                                              
    -----                                                                    
    MEMO:                                                                     
    -----                                                                    
                                                                           
    IMPORT
     CAR       9,443   9,564   (1.3)%            9,443  9,564   (1.3)%        
    IMPORT
     TRUCK     3,133   2,897     8.1%            3,133  2,897     8.1%        
               -----   -----     ----            -----  -----     ----        
    IMPORT
     TOTAL    12,576  12,461     0.9%           12,576 12,461     0.9%        
                                                                              
    DOMESTIC
     CAR       2,884   2,529    14.0%            2,884  2,529    14.0%        
    DOMESTIC
     TRUCK       234     430  (45.6)%              234    430  (45.6)%       
                 ---     ---  -------              ---    ---  -------       
    DOMESTIC
     TOTALS    3,118   2,959     5.4%            3,118  2,959     5.4%       
    --------   -----   -----     ----            -----  -----     ----       
    Selling
     Days         24      25                        24     25               
    -------

SOURCE Mazda North American Operations