MAZDA REPORTS SEPTEMBER SALES

- Mazda3 shows strong performance as SKYACTIV® TECHNOLOGY continues to exceed expectations -

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Oct 02, 2012, 02:16 ET

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 24,135 vehicles, representing a decrease of 5.4 percent versus last year. Year-to-date sales through September are up 9.5 percent (9.0 percent DSR) versus last year, with 209,482 vehicles sold.

Key September sales notes:

Mazda3 achieves its best September ever with 14,031 sales, solidifying a 57.1 percent increase when compared to September of 2011.
In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for September (comprised of CX-5 and certain models of Mazda3) account for 67.4 percent of the company's total sales for the month.
Mazda3, with SKYACTIV® TECHNOLOGY, accounted for 84.0 percent of all Mazda3 sales in September.
Mazda MX-5 Miata saw an increase of 16.6 percent year-over-year with a total of 505 vehicles sold in the month of September.
Mazda CX-5 continues to exceed expectations, posting strong sales of 4,468 units in the month of September. Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch. Increased production volumes are now starting to match supply with demand.

Mazda Motor de Mexico (MMdM) reported September sales of 1,874 vehicles, down 30.0 percent versus September of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date					Year-To-Date

	Sep	Sep		%	% MTD	Sep	Sep	%	% YTD
	2012	2011		Change	DSR	2012	2011	Change	DSR

Mazda2	756	956		(20.9)%	(20.9)%	12,729	10,855	17.3%	16.8%
Mazda3	14,031	8,929		57.1%	57.1%	93,705	79,185	18.3%	17.8%
Mazda5	832	1,712		(51.4)%	(51.4)%	9,693	16,005	(39.4)%	(39.7)%
Mazda6	1,403	4,163		(66.3)%	(66.3)%	29,653	24,914	19.0%	18.5%
MX-5 Miata	505	433		16.6%	16.6%	5,081	4,687	8.4%	7.9%
RX-8	-	38		(100.0)%	(100.0)%	80	664	(88.0)%	(88.0)%
CX-5	4,468	-		N/A	N/A	29,372	-	N/A	N/A
CX-7	140	4,909		(97.1)%	(97.1)%	11,327	27,835	(59.3)%	(59.5)%
CX-9	2,000	4,201		(52.4)%	(52.4)%	17,339	25,088	(30.9)%	(31.2)%
Tribute	-	180		(100.0)%	(100.0)%	503	2,082	(75.8)%	(75.9)%

Total Vehicles

CARS	17,527	16,231		8.0%	8.0%	150,941	136,310	10.7%	10.3%
TRUCKS	6,608	9,290		(28.9)%	(28.9)%	58,541	55,005	6.4%	6.0%

TOTAL	24,135	25,521		(5.4)%	(5.4)%	209,482	191,315	9.5%	9.0%


MEMO:

IMPORT CAR	16,124	12,068		33.6%		121,288	111,396	8.9%
IMPORT TRUCK	6,608	9,110	4,400	(27.5)%		58,038	52,923	9.7%
IMPORT TOTAL	22,732	21,178		7.3%		179,326	164,319	9.1%

DOMESTIC CAR	1,403	4,163		(66.3)%		29,653	24,914	19.0%
DOMESTIC TRUCK	-	180		(100.0)%		503	2,082	(75.8)%
DOMESTIC TOTALS	1,403	4,343		(67.7)%		30,156	26,996	11.7%
Selling Days	26	26				233	232