Mazda Reports Sales Increase for February

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Mar 02, 2010, 01:30 ET

IRVINE, Calif., March 2 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February 2010 sales of 17,054, an increase of 4.0 percent versus February 2009, and the fourth straight month of sales increases. Year-to-date, Mazda sales are up 2.9 percent, and up 5.1 percent on a DSR (daily selling rate) basis (48 selling days in 2010 compared to 49 selling days through February in 2009).

Leading the charge was the all-new 2010 MAZDA3, winner of ALG’s Residual Value Award for highest retained value after three years in service, with sales of 8,215 units. MAZDA3 had its best February sales month since 2007.

In addition, the Mazda CX-7 and CX-9 boasted strong February sales. CX-7 reported sales of 1,796 units, up 14.1 percent and CX-9 accounted 2,014 units, up 22.0 percent compared to February 2009.

Rounding out the North American market, Mazda Canada Inc. (MCI) sold 4,929 units, up 6.0 percent compared to last February, while Mazda Motor de Mexico (MMdM) reported sales of 1,722 units, down 3.0 percent versus last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

    
    
                    Mazda North American Operations -  February 2010
    
                       Month-To-Date                   Year-To-Date        
                       -------------                   ------------        
                                                                           
             February February    %    % MTD  February February    %   % YTD  
               2010     2009   Change    DSR    2010     2009   Change   DSR  
               ----     ----   ------    ---    ----     ----   ------   ---  
                                                                           
    Mazda3     8,215    6,347   29.4%    29.4%  15,583 13,996   11.3%   13.7% 
    Mazda5     1,975    2,257  (12.5)%  (12.5)%  3,602  3,597    0.1%    2.2% 
    Mazda6     2,427    3,513  (30.9)%  (30.9)%  5,311  6,042  (12.1)% (10.3)%
    MX-5 Miata   304      489  (37.8)%  (37.8)%    660    908  (27.3)% (25.8)%
    RX-8          77      155  (50.3)%  (50.3)%    169    311  (45.7)% (44.5)%
    CX-7       1,796    1,574   14.1%    14.1%   3,418  2,738   24.8%   27.4% 
    CX-9       2,014    1,651   22.0%    22.0%   3,525  3,384    4.2%    6.3% 
    Tribute      246      355  (30.7)%  (30.7)%    476    752  (36.7)% (35.4)%
    B-Series                                                                  
     Truck         -       60 (100.0)% (100.0)%      4     93  (95.7)% (95.6)%
                                                                              
    Total                                                                     
     Vehicles                                                                 
    ---------                                                                 
                                                                              
    CARS      12,998   12,761    1.9%     1.9%  25,325 24,854    1.9%    4.0% 
    TRUCKS     4,056    3,640   11.4%    11.4%   7,423  6,967    6.5%    8.8% 
               -----    -----   ----             -----  -----    ---          
                                                                              
    TOTAL     17,054   16,401    4.0%     4.0%  32,748 31,821    2.9%    5.1% 
              ======   ======    ===      ===   ====== ======    ===     ===  
                                                                              
    MEMO:                                                                     
    -----                                                                     
                                                                              
    IMPORT                                                                    
     CAR      10,571    9,248   14.3%           20,014 18,812    6.4%         
    IMPORT                                                                    
     TRUCK     3,810    3,225   18.1%            6,943  6,122   13.4%         
               -----    -----   ----             -----  -----   ----          
    IMPORT                                                                    
     TOTAL    14,381   12,473   15.3%           26,957 24,934    8.1%         
                                                                              
    DOMESTIC                                                                  
     CAR       2,427    3,513  (30.9)%           5,311  6,042  (12.1)%        
    DOMESTIC                                                                  
     TRUCK       246      415  (40.7)%             480    845  (43.2)%        
                 ---      ---  -----               ---    ---  -----          
    DOMESTIC                                                                  
     TOTALS    2,673    3,928  (32.0)%           5,791  6,887  (15.9)%        
    --------   -----    -----  -----             -----  -----  -----          
    Selling                                                                   
     Days         24       24                       48     49                 
    -------

SOURCE Mazda North American Operations