Mazda Reports Positive February 2011 Sales

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Mar 01, 2011, 02:39 ET

IRVINE, Calif., March 1, 2011 /PRNewswire/ -- While the weather outside might be frightful, Mazda's February sales are anything but. Mazda North American Operations (MNAO) today reported February 2011 sales of 19,387, an increase of 13.7 percent versus February of 2010.

Mazda's crossover SUVs led the sales charge for the month. CX-9 posted its best February ever with sales of 2,876 vehicles, up 42.8 percent and CX-7 recorded its best February since 2008, with sales of 2,357 vehicles, up 31.2 percent.

Mazda6 sales also were on the rise with 2,838 vehicles sold, up 16.9 percent. The Mazda6 offers all the standards in the mid-size sedan segment, but goes one step further by adding style, performance, technology and passion that no other vehicle in class can offer.

"We are pleased with our February sales results. While our year-over-year sales increase is good (+13.7 percent) it only tells half the story; we're selling cars the right way," said Jim O'Sullivan, MNAO president and CEO. "Compared to the industry, our incentive spend continues to be very low and our retail versus fleet mix is very strong. At Mazda, we do not chase volume, but rather, long-term brand strength and profitability."

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported strong February sales of 2,131 vehicles, representing an increase of 24 percent, while Mazda Canada Inc. (MCI) sold 4,170 vehicles, down 15 percent compared to last February.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

	Month-To-Date				Year-To-Date

	February	February	%	% MTD	February	February	%	% YTD
	2011	2010	Change	DSR	2011	2010	Change	DSR

Mazda2	870	-	N/A	N/A	1,349	-	N/A	N/A
Mazda3	8,077	8,215	(1.7)%	(1.7)%	13,092	15,583	(16.0)%	(16.0)%
Mazda5	1,711	1,975	(13.4)%	(13.4)%	3,258	3,602	(9.6)%	(9.6)%
Mazda6	2,838	2,427	16.9%	16.9%	5,096	5,311	(4.0)%	(4.0)%
MX-5 Miata	382	304	25.7%	25.7%	671	660	1.7%	1.7%
RX-8	72	77	(6.5)%	(6.5)%	138	169	(18.3)%	(18.3)%
CX-7	2,357	1,796	31.2%	31.2%	4,714	3,418	37.9%	37.9%
CX-9	2,876	2,014	42.8%	42.8%	4,930	3,525	39.9%	39.9%
Tribute	204	246	(17.1)%	(17.1)%	406	476	(14.7)%	(14.7)%
B-Series Truck	-	-	N/A		-	4	(100.0)%	(100.0)%

Total Vehicles

CARS	13,950	12,998	7.3%	7.3%	23,604	25,325	(6.8)%	(6.8)%
TRUCKS	5,437	4,056	34.0%	34.0%	10,050	7,423	35.4%	35.4%

TOTAL	19,387	17,054	13.7%	13.7%	33,654	32,748	2.8%	2.8%


MEMO:

IMPORT CAR	11,112	10,571	5.1%		18,508	20,014	(7.5)%
IMPORT TRUCK	5,233	3,810	37.3%		9,644	6,943	38.9%
IMPORT TOTAL	16,345	14,381	13.7%		28,152	26,957	4.4%

DOMESTIC CAR	2,838	2,427	16.9%		5,096	5,311	(4.0)%
DOMESTIC TRUCK	204	246	(17.1)%		406	480	(15.4)%
DOMESTIC TOTALS	3,042	2,673	13.8%		5,502	5,791	(5.0)%
Selling Days	24	24			48	48