Mazda Reports January 2011 Sales

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Feb 01, 2011, 05:01 ET

IRVINE, Calif., Feb. 1, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month. Mazda has placed a high priority on the strength of residual values, as proven by the company’s top-three placing in ALG’s most recent study, and CX-9’s positioning as the top-placed vehicle in its category in residual value.

As consumer confidence begins to return, sales of crossover SUVs are on the rise, with Mazda’s successful choices posting record sales gains for the month. CX-9 posted its best January ever with sales of 2,054 vehicles, up 35.9 percent. CX-7 recorded its best January since 2008, with sales of 2,357 vehicles, up 45.3 percent.

Mazda5 recorded its best sales month since April 2010 with 1,547 vehicles sold. The all-new 2012 Mazda5, with its superior packaging and the unique functionality of its flexible seat arrangements, sliding doors, stylish design, outstanding handling, fuel efficiency and high level of safety, arrives in dealerships this month.

Rounding out Mazda’s North American sales, Mazda Motor de Mexico (MMdM) reported its best January ever, with sales of 2,258 vehicles representing an increase of 32 percent, while Mazda Canada Inc. (MCI) sold 3,688 vehicles, down 12 percent compared to last January.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

	Month-To-Date				Year-To-Date

	January	January	%	% MTD	January		January	%	% YTD
	2011	2010	Change	DSR	2011		2010	Change	DSR

Mazda2	479	-	N/A	N/A	479	-	-	N/A	N/A
Mazda3	5,015	7,368	(31.9)%	(31.9)%	5,015		7,368	(31.9)%	(31.9)%
Mazda5	1,547	1,627	(4.9)%	(4.9)%	1,547		1,627	(4.9)%	(4.9)%
Mazda6	2,258	2,884	(21.7)%	(21.7)%	2,258		2,884	(21.7)%	(21.7)%
MX-5 Miata	289	356	(18.8)%	(18.8)%	289		356	(18.8)%	(18.8)%
RX-8	66	92	(28.3)%	(28.3)%	66		92	(28.3)%	(28.3)%
CX-7	2,357	1,622	45.3%	45.3%	2,357		1,622	45.3%	45.3%
CX-9	2,054	1,511	35.9%	35.9%	2,054		1,511	35.9%	35.9%
Tribute	202	230	(12.2)%	(12.2)%	202		230	(12.2)%	(12.2)%
B-Series Truck	-	4	(100.0)%	(100.0)%	-		4	(100.0)%	(100.0)%

Total Vehicles

CARS	9,654	12,327	(21.7)%	(21.7)%	9,654		12,327	(21.7)%	(21.7)%
TRUCKS	4,613	3,367	37.0%	37.0%	4,613		3,367	37.0%	37.0%

TOTAL	14,267	15,694	(9.1)%	(9.1)%	14,267		15,694	(9.1)%	(9.1)%


MEMO:

IMPORT CAR	7,396	9,443	(21.7)%		7,396		9,443	(21.7)%
IMPORT TRUCK	4,411	3,133	40.8%		4,411		3,133	40.8%
IMPORT TOTAL	11,807	12,576	(6.1)%		11,807		12,576	(6.1)%

DOMESTIC CAR	2,258	2,884	(21.7)%		2,258		2,884	(21.7)%
DOMESTIC TRUCK	202	234	(13.7)%		202		234	(13.7)%
DOMESTIC TOTALS	2,460	3,118	(21.1)%		2,460		3,118	(21.1)%
Selling Days	24	24			24		24