Mazda Reports Best Total Monthly Sales Since March 2008

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Apr 03, 2012, 12:12 ET

IRVINE, Calif., April 3, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March U.S. sales of 32,376 vehicles, representing an increase of 4.8 percent versus last year and best total month of sales since March 2008. Year-to-date sales through March are up 27.1 percent (23.8 percent DSR) versus last year, with 82,023 vehicles sold.

Key March sales notes:

The all-new 2013 Mazda CX-5 compact crossover SUV, named “2012 Crossover of the Year“ from Autobytel and an IIHS “Top Safety Pick“ is already a popular choice for customers. In its first full-month of sales, 3,629 vehicles were sold in March. CX-5 is the first Mazda to fully encompass SKYACTIV® TECHNOLOGY, the brand’s engineering-focused philosophy toward improving all-around vehicle efficiency, and achieves the highest highway fuel economy (35 MPG) of any SUV in America.
Mazda3 sales of 13,235 vehicles accounted for a 6.2 percent increase over last year, and its best monthly sales since August 2009. The new 2012 Mazda3 features Mazda’s innovative SKYACTIV-G engine and SKYACTIV-Drive automatic transmission that achieves up to 40 MPG on the highway.
Mazda 6 reported its best month since March 2007 with 7,855 vehicles sold, a 90.0 percent increase over last year.

Rounding out March sales for the North American market, Mazda Motor de Mexico (MMdM) reported its March sales of 2,093 vehicles, down 8.0 percent versus March of last year. Mazda Canada Inc. (MCI) sold 7,779 vehicles in March, up 34.4 percent compared to last March.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date				Year-To-Date

	Mar	Mar	%	% MTD	Mar	Mar	%	% YTD
	2012	2011	Change	DSR	2012	2011	Change	DSR

Mazda2	1,533	2,500	(38.7)%	(40.9)%	7,264	3,849	88.7%	83.8%
Mazda3	13,235	12,467	6.2%	2.4%	33,710	25,559	31.9%	28.5%
Mazda5	1,256	3,866	(67.5)%	(68.7)%	3,941	7,124	(44.7)%	(46.1)%
Mazda6	7,855	4,135	90.0%	83.2%	17,885	9,231	93.7%	88.7%
MX-5 Miata	714	645	10.7%	6.7%	1,454	1,316	10.5%	7.6%
RX-8	31	61	(49.2)%	(51.0)%	62	199	(68.8)%	(69.7)%
CX-5	3,629	-	N/A	N/A	3,986	-	N/A	N/A
CX-7	2,048	3,407	(39.9)%	(42.0)%	7,279	8,121	(10.4)%	(12.7)%
CX-9	1,913	3,635	(47.4)%	(49.3)%	6,030	8,565	(29.6)%	(31.4)%
Tribute	162	189	(14.3)%	(17.3)%	412	595	(30.8)%	(32.6)%

Total Vehicles

CARS	24,624	23,674	4.0%	0.3%	64,316	47,278	36.0%	32.5%
TRUCKS	7,752	7,231	7.2%	3.4%	17,707	17,281	2.5%	(0.2)%

TOTAL	32,376	30,905	4.8%	1.0%	82,023	64,559	27.1%	23.8%


MEMO:

IMPORT CAR	16,769	19,539	(14.2)%		46,431	38,047	22.0%
IMPORT TRUCK	7,590	7,042	7.8%		17,295	16,686	3.6%
IMPORT TOTAL	24,359	26,581	(8.4)%		63,726	54,733	16.4%

DOMESTIC CAR	7,855	4,135	90.0%		17,885	9,231	93.7%
DOMESTIC TRUCK	162	189	(14.3)%		412	595	(30.8)%
DOMESTIC TOTALS	8,017	4,324	85.4%		18,297	9,826	86.2%
Selling Days	28	27			77	75