Mazda Reports August Sales

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Sep 01, 2010, 01:33 ET

IRVINE, Calif., Sept. 1 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported August sales of 19,739, a decrease of 25.6 percent (down 22.7 percent on a daily selling rate basis) compared to last August. August 2009 was during the very successful Cash for Clunkers program, where Mazda’s sales were up 12.1 percent.

Year-to-date sales through August 2010 stand at 156,190, and are outpacing last year’s sales at this time by 7.0 percent (up 7.5 percent DSR).

The all-new 2011 MAZDA2 is beginning to make its way from ports to dealer showrooms and sold a modest 469 vehicles in August. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.

Mazda Motor de Mexico (MMdM) posted its best-ever August with a 76.0 percent increase versus August 2009, with 2,183 units sold. Both MAZDA3 (up 73 percent) and MAZDA6 (up 284 percent) posted strong sales. Mazda Canada Inc. (MCI) reported 7,486 units sold, an increase of 9.0 percent compared to last August. Year-to-date, MCI sales are up 7.0 percent with 55,613 units sold.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

	Month-To-Date				Year-To-Date
	August 2010	August 2009	% Change	% MTD DSR	August 2010	August 2009	% Change	% YTD DSR

Mazda2	469	-	N/A	N/A	507	-	N/A	N/A
Mazda3	9,063	14,619	(38.0)%	(35.5)%	75,116	69,606	7.9%	8.4%
Mazda5	1,146	1,919	(40.3)%	(37.9)%	11,756	14,266	(17.6)%	(17.2)%
Mazda6	2,811	3,349	(16.1)%	(12.7)%	24,250	23,514	3.1%	3.6%
MX-5 Miata	547	729	(25.0)%	(22.0)%	4,383	5,947	(26.3)%	(25.9)%
RX-8	71	156	(54.5)%	(52.7)%	758	1,393	(45.6)%	(45.3)%
CX-7	2,639	2,681	(1.6)%	2.4%	18,171	12,481	45.6%	46.3%
CX-9	2,687	1,946	38.1%	43.6%	18,787	13,513	39.0%	39.7%
Tribute	306	1,057	(71.1)%	(69.9)%	2,452	4,703	(47.9)%	(47.6)%
B-Series Truck	-	86	(100.0)%	(100.0)%	10	532	(98.1)%	(98.1)%
Other	-	-	N/A	N/A	-	-	N/A	N/A

Total Vehicles

CARS	14,107	20,772	(32.1)%	(29.4)%	116,770	114,726	1.8%	2.3%
TRUCKS	5,632	5,770	(2.4)%	1.5%	39,420	31,229	26.2%	26.8%

TOTAL	19,739	26,542	(25.6)%	(22.7)%	156,190	145,955	7.0%	7.5%


MEMO:

IMPORT CAR	10,827	17,423	(37.9)%		92,013	91,212	0.9%
IMPORT TRUCK	5,326	4,627	15.1%		36,958	25,994	42.2%
IMPORT TOTAL	16,153	22,050	(26.7)%		128,971	117,206	10.0%

DOMESTIC CAR	2,811	3,349	(16.1)%		24,250	23,514	3.1%
DOMESTIC TRUCK	306	1,143	(73.2)%		2,462	5,235	(53.0)%
DOMESTIC TOTALS	3,117	4,492	(30.6)%		26,712	28,749	(7.1)%
Selling Days	25	26			204	205