Mazda Reports 8.9 Percent Sales Increase for July

- All-new 2011 MAZDA2 begins hitting showrooms -

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Aug 03, 2010, 01:55 ET

IRVINE, Calif., Aug. 3 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported an 8.9 percent increase in sales for July 2010, with 20,732 vehicles sold. Year-to-date sales through July stand at 136,451, and are outpacing last year's sales at this time by 14.3 percent.

Mazda's much-anticipated, all-new 2011 MAZDA2 went on sale in late July and posted a modest 38 units sold as vehicles begin to make their way from ports to dealer showrooms. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.

Mazda's successful crossover SUVs posted strong gains in July. CX-7 reported sales of 2,650 units, up 93.6 percent, while CX-9 posted its best-ever July with sales of 2,755 units, up 48.4 percent.

The sporty MAZDA6 mid-size sedan's sales continue to rise as it reported a 24.1 percent gain, with sales of 3,124 units. As we move further into summer, MX-5 sales continue to heat up, with 675 sales in July accounting for a 17.4 percent increase.

Mazda Motor de Mexico (MMdM) posted its best-ever July with a 97.0 percent increase versus July 2009, with 2,193 units sold. This boosts MMdM's year-to-date sales to 13,237, accounting for an increase of 31.0 percent versus the same period last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

	Month-To-Date					Year-To-Date

	July	July		%	% MTD	July	July	%	% YTD
	2010	2009		Change	DSR	2010	2009	Change	DSR

Mazda2	38	-		N/A	N/A	38	-	N/A	N/A
Mazda3	9,705	9,771		(0.7)%	(4.2)%	66,053	54,987	20.1%	20.1%
Mazda5	1,315	1,944		(32.4)%	(34.8)%	10,610	12,347	(14.1)%	(14.1)%
Mazda6	3,124	2,517		24.1%	19.7%	21,439	20,165	6.3%	6.3%
MX-5 Miata	675	575		17.4%	13.2%	3,836	5,218	(26.5)%	(26.5)%
RX-8	94	162		(42.0)%	(44.0)%	687	1,237	(44.5)%	(44.5)%
CX-7	2,650	1,369		93.6%	86.7%	15,532	9,800	58.5%	58.5%
CX-9	2,755	1,856		48.4%	43.1%	16,100	11,567	39.2%	39.2%
Tribute	376	779		(51.7)%	(53.5)%	2,146	3,646	(41.1)%	(41.1)%
B-Series Truck	-	59		(100.0)%	(100.0)%	10	446	(97.8)%	(97.8)%

Total Vehicles

CARS	14,951	14,969		(0.1)%	(3.7)%	102,663	93,954	9.3%	9.3%
TRUCKS	5,781	4,063		42.3%	37.2%	33,788	25,459	32.7%	32.7%

TOTAL	20,732	19,032		8.9%	5.0%	136,451	119,413	14.3%	14.3%


MEMO:

IMPORT CAR	11,789	12,452		(5.3)%		81,186	73,789	10.0%
IMPORT TRUCK	5,405	3,225	4,400	67.6%		31,632	21,367	48.0%
IMPORT TOTAL	17,194	15,677		9.7%		112,818	95,156	18.6%

DOMESTIC CAR	3,124	2,517		24.1%		21,439	20,165	6.3%
DOMESTIC TRUCK	376	838		(55.1)%		2,156	4,092	(47.3)%
DOMESTIC TOTALS	3,500	3,355		4.3%		23,595	24,257	(2.7)%
Selling Days	28	27				179	179