Mazda Opens 2012 With Record Sales

- January Sales Skyrocket 68.2 Percent -

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Feb 01, 2012, 01:56 ET

IRVINE, Calif., Feb. 1, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported its best January since 1994 with U.S. sales of 23,996 vehicles, accounting for a huge increase of 68.2 percent versus last year.

Key January sales notes:

Having the right cars on the dealer lots, combined with heavy advertising weights over the holiday season raising shopper awareness, resulted in many Mazda vehicles reporting record sales.
Mazda2 celebrated its best-ever sales month with 3,030 vehicles, accounting for a 532.6 percent increase.
Mazda3 sales of 9,200 vehicles accounted for a 83.4 percent increase over last year and its best-ever January. The new 2012 Mazda3 features Mazda's innovative SKYACTIV-G engine and SKYACTIV-Drive automatic transmission that achieves up to 40 MPG on the highway, and is a "2012 Top Safety Pick" by the Insurance Institute for Highway Safety.
Mazda 6 reported its best month since March 2008 with 4,929 vehicles sold, a 118.3 percent increase over last year.
Mazda CX-7 and CX-9 crossover SUV sales were up 32.6 percent and 1.6 percent respectively with 3,125 CX-7 and 2,087 CX-9 vehicles sold. This marks the best-ever January for both vehicles.

Rounding out January sales for the North American market, Mazda Motor de Mexico (MMdM) reported its best-ever January, with sales of 2,579 vehicles, accounting for a 14.0 percent increase versus last year. Mazda Canada, Inc. (MCI) sold 3,727 vehicles in January, up 1.0 percent compared to last January.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date				Year-To-Date

	Jan	Jan	%	% MTD	Jan	Jan	%	% YTD
	2012	2011	Change	DSR	2012	2011	Change	DSR

Mazda2	3,030	479	532.6%	532.6%	3,030	479	532.6%	532.6%
Mazda3	9,200	5,015	83.4%	83.4%	9,200	5,015	83.4%	83.4%
Mazda5	1,166	1,547	(24.6)%	(24.6)%	1,166	1,547	(24.6)%	(24.6)%
Mazda6	4,929	2,258	118.3%	118.3%	4,929	2,258	118.3%	118.3%
MX-5 Miata	306	289	5.9%	5.9%	306	289	5.9%	5.9%
RX-8	18	66	(72.7)%	(72.7)%	18	66	(72.7)%	(72.7)%
CX-7	3,125	2,357	32.6%	32.6%	3,125	2,357	32.6%	32.6%
CX-9	2,087	2,054	1.6%	1.6%	2,087	2,054	1.6%	1.6%
Tribute	135	202	(33.2)%	(33.2)%	135	202	(33.2)%	(33.2)%
Other	-		N/A	N/A	-	-	N/A	N/A

Total Vehicles

CARS	18,649	9,654	93.2%	93.2%	18,649	9,654	93.2%	93.2%
TRUCKS	5,347	4,613	15.9%	15.9%	5,347	4,613	15.9%	15.9%

TOTAL	23,996	14,267	68.2%	68.2%	23,996	14,267	68.2%	68.2%


MEMO:

IMPORT CAR	13,720	7,396	85.5%		13,720	7,396	85.5%
IMPORT TRUCK	5,212	4,411	18.2%		5,212	4,411	18.2%
IMPORT TOTAL	18,932	11,807	60.3%		18,932	11,807	60.3%

DOMESTIC CAR	4,929	2,258	118.3%		4,929	2,258	118.3%
DOMESTIC TRUCK	135	202	(33.2)%		135	202	(33.2)%
DOMESTIC TOTALS	5,064	2,460	105.9%		5,064	2,460	105.9%
Selling Days	24	24			24	24