Mazda Finishes 2010 on a High Note

- December sales up 17.7 percent; Year-to-date sales up 10.5 percent

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Jan 04, 2011, 03:44 ET

IRVINE, Calif., Jan. 4, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December 2010 sales of 21,479, up 17.7 percent versus December 2009 while year-to-date 2010 sales came in at 229,566, up 10.5 percent versus 2009. There were 27 selling days in December 2010 compared to 28 in December 2009, and 308 selling days in 2010 compared to 310 in 2009.

"Coming into this year, we were hopeful that the economy and industry would begin to show signs of recovery following a tumultuous 2009, so we're extremely pleased to close out 2010 on a positive note," said Jim O'Sullivan, president and CEO, MNAO. "Gains in consumer confidence and the fact that we've remained true to our brand were all factors in building sales momentum this year that we believe will lead to an even brighter 2011 for Mazda."

Sales of Mazda's CX-7 and CX-9 crossover SUVs were strong all year and December was no exception. In fact, CX-7 reported its best December since 2007 with sales of 3,413 vehicles, up 32.4 percent while CX-9 celebrated its best month ever with 3,292 vehicles, up 24.8 percent. Combined crossover SUV sales for 2010 were up 38.3 percent versus last year with a total of 57,696 vehicles and were a near 50-50 split between CX-7 (28,788) and CX-9 (28,908).

While sales of Mazda's crossover SUVs were hot, sales of the volume-selling Mazda3 remained even hotter. Mazda3 reported its best December since 2007 with sales of 9,023 vehicles, up 13.1 percent versus last year. This also boosts Mazda3's year-to-date sales to 106,353, up 10.2 percent versus 2009.

The Mazda6 sport sedan zoomed to a strong finish as it also recorded its best December since 2007 with 3,415 vehicles sold, up 31.5 percent. On the year, sales of Mazda6 rose 2.3 percent with a total of 35,662 vehicles sold.

Rounding out the North American market, Mazda Canada, Inc. (MCI) reported its best December ever with sales of 5,218 vehicles, up 22.0 percent, the largest increase of any carmaker in Canada. Overall sales for 2010 rose by 7.0 percent with 78,662 vehicles sold and Mazda's market share increased from 5.0 to 5.1 percent.

Mazda Motor de Mexico (MMdM) celebrated its best sales month ever in December with a total of 3,336 vehicles, up 7.0 percent. 2010 also marks MMdM's best calendar year ever with 25,116 vehicles sold, up 33.0 percent versus 2009.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

	Month-To-Date					Year-To-Date

	December	December	%		% MTD	December	December	%	% YTD
	2010	2009	Change		DSR	2010	2009	Change	DSR

Mazda2	834	-	N/A		N/A	3,021	-	N/A	N/A
Mazda3	9,023	7,981	13.1%		17.2%	106,353	96,466	10.2%	11.0%
Mazda5	791	1,622	(51.2)%		(49.4)%	15,683	18,488	(15.2)%	(14.6)%
Mazda6	3,415	2,596	31.5%		36.4%	35,662	34,866	2.3%	2.9%
MX-5 Miata	352	464	(24.1)%		(21.3)%	6,370	7,917	(19.5)%	(19.0)%
RX-8	95	128	(25.8)%		(23.0)%	1,134	2,217	(48.8)%	(48.5)%
CX-7	3,413	2,578	32.4%		37.3%	28,788	20,583	39.9%	40.8%
CX-9	3,292	2,637	24.8%		29.5%	28,908	21,132	36.8%	37.7%
Tribute	264	247	6.9%		10.8%	3,637	5,525	(34.2)%	(33.7)%
B-Series Truck	-	2	(100.0)%		(100.0)%	10	573	(98.3)%	(98.2)%

Total Vehicles

CARS	14,510	12,791	13.4%		17.6%	168,223	159,954	5.2%	5.9%
TRUCKS	6,969	5,464	27.5%		32.3%	61,343	47,813	28.3%	29.1%

TOTAL	21,479	18,255	17.7%		22.0%	229,566	207,767	10.5%	11.2%


MEMO:

IMPORT CAR	11,095	10,195	8.8%			132,561	125,088	6.0%
IMPORT TRUCK	6,705	5,215		28.6%		57,696	41,715	38.3%
IMPORT TOTAL	17,800	15,410	15.5%			190,257	166,803	14.1%

DOMESTIC CAR	3,415	2,596	31.5%			35,662	34,866	2.3%
DOMESTIC TRUCK	264	249	6.0%			3,647	6,098	(40.2)%
DOMESTIC TOTALS	3,679	2,845	29.3%			39,309	40,964	(4.0)%
Selling Days	27	28				308	310