Maytag Brand Introduces Top-Load Bravos XL™ Washer and Dryer and a Powerful Cold Wash Cycle

BENTON HARBOR, Mich., Sept. 27, 2011 /PRNewswire/ -- The newest top-load laundry line from Maytag, the Bravos XL™ series, offers consumers an industry-best* Cold Wash cycle.  The Cold Wash cycle provides the cleaning performance of a warm water wash cycle with the energy savings of a cold water wash. This provides the best cleaning in the industry* with the help of the PowerWash™ system and will help get out those pesky back-to-school and outdoor fall stains.

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The new Cold Wash cycle provides extra cleaning action, and an active soak phase powers out tough stains likely to be encountered this fall, such as grass and ground-in dirt. At 4.6 cu. ft. this is Maytag brand's largest high efficiency (HE) capacity top-load washer and the first product on the market with a cycle developed specifically for use with HE cold water detergent. This continues to highlight Maytag brand's long history of laundry innovation and cleaning heritage.

"Consumers often debate the effectiveness of cold vs. hot water cycles. They know warm or hot water washes clothes well, but they want the cost savings of a cold water wash," said Brett Oleson, senior manager of Maytag brand laundry products. "Maytag brand offers an easy solution with the Bravos XL™ Cold Wash cycle. When used in conjunction with a cold water-formulated HE detergent, the Cold Wash cycle will help save energy while providing a dependable and powerful cleaning action."

How Cold Wash Cycle Works

1. Concentrated detergent is sprayed evenly onto the load in a fan pattern while the basket slowly spins to provide maximum coverage
2. The basket then spins slightly faster to pull the detergent through the fabric fibers while using an efficient low water level
3. During the cycle, an active soak phase provides time for enzymes in the detergent to latch onto and break down stains, increasing the effectiveness of the enzymes
4. Extra cleaning action and high spin speeds help power out stains like coffee, grass and ground-in dirt

More Money Saving Features

All washers in the Bravos XL™ series meet the Consortium for Energy Efficiency (CEE) Tier III** energy specifications, which puts them among the most efficient in the industry.  They use up to 76 percent less water and 78 percent less energy compared to pre-2004 traditional top load washers.

The 7.3 cu. ft capacity high-efficiency Bravos XL™ dryers feature Advanced Moisture Sensing that uses sensors and moisture strips to evenly dry loads and virtually eliminate over drying and shrinking, lessening the worry about shrinking a favorite fall sports jersey. There are also steam cycle options available on certain models which help to smooth out wrinkles from items that have been stored since last year's football season.  

Bravos XL™ washers and dryers are designed, engineered and assembled in the U.S.A. Additionally, the washer has a 10-year limited parts warranty on the motor and stainless steel wash basket. The Bravos XL™ series is available at retailers nationwide and online. Models from the line will start with an MSRP of $899 each. Please visit www.maytag.com for more information.

*Among leading competitive brand top load washers; comparable cycles and settings.    

**Based on the Consortium for Energy Efficiency qualified product ratings. Visit cee1.org for more information.  

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Maxima® front-load and Maytag® Bravos® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.

SOURCE Maytag Brand