Mayorga Coffee's Farmer Friendly(R) Coffee To Be Available in Sam's Club(R) Locations Nationwide

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May 05, 2010, 04:16 ET

ROCKVILLE, Md., May 5 /PRNewswire/ -- Mayorga Coffee announces its Farmer Friendly® Coffee is available exclusively in 300 Sam's Club locations nationwide this May. The Farmer Friendly® brand is an extension of Mayorga's progressive sourcing approach, bridging the gap between farmer and consumer by establishing direct relationships with farmers who emphasize on sustainable practices, while growing top-quality Specialty coffee. Through this collaboration, Sam's Club members have exclusive access to this Rainforest Alliance certified coffee, carefully grown by the farmers at the El Recreo Estate in Jinotega, Nicaragua, roasted with care by Mayorga, and packaged in 2.5lb bags of whole bean, medium roast coffee.

Mayorga's streamlined process of sourcing green coffees creates economic efficiencies which allow the company to support farming communities by paying fair prices for top quality beans, while also providing funds for social and economic projects. Martin Mayorga, President and Founder of Mayorga Coffee, states, "We have had Farmer Friendly® coffees in the marketplace since 2002, looking for the best manner in which we could broaden the communication of Mayorga's direct-sourcing practices. Having it stand-alone through a national program with Sam's Club is exciting. This program exemplifies how Mayorga Coffee bridges the gap between farmers and consumers by focusing on quality, creating mutually-beneficial relationships, supporting our partners' endeavors, and creating traceability."

Through the sales of Farmer Friendly® Coffee at Sam's Club, Mayorga Coffee has donated $50,000 to the Fabretto Children's Foundation (Fabretto.org) whose mission is to enable impoverished Nicaraguan children and their families in underserved communities to break the cycle of poverty, with programs that promote nutrition, health, education, community, and character development.

In addition, Mayorga will donate $30,000 to the El Recreo Estate for:

Programs and tools to enhance its technical training of local farmers
Supporting teachers' training for the on-site primary school
Supplies for all of the farm's school children
Supplies for the farm's daycare

The Rainforest Alliance seal on the coffee verifies that El Recreo Estate follows sound agricultural practices that protect forests, rivers, soil and wildlife, while being good neighbors. This certification also guarantees that workers have fair wages, living conditions and access to education and health care.

Mayorga Coffee

Mayorga Coffee is a nationally-recognized artisan roaster with retail locations in the mid-Atlantic and wholesale distribution nationwide. Mayorga takes great pride in offering the highest quality, expertly roasted coffees available. To ensure quality and sustainability, Mayorga hand selects only Specialty Grade Arabica coffee beans from estates and cooperatives with a commitment to growing top-quality coffees and to caring for their workers, communities, and environment. http://www.mayorgacoffee.com

About Sam's Club

Sam's Club is a division of Wal-Mart Stores, Inc., (NYSE: WMT). The first Sam's Club opened its doors in Midwest City, Okla., in 1983. Today, Sam's Club serves more than 47 million U.S. members with locations nationwide, as well as in Brazil, China, Mexico and Puerto Rico. Sam's Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Sam's Club. Visit samsclub.com for more information.

SOURCE Mayorga Coffee