May Is Skin Cancer Awareness Month: Vichy Laboratoires Award-Winning Sunscreen Is As Pleasurable As It Is Effective

NEW YORK, May 22, 2012 /PRNewswire/ -- Each year, more than two million people are diagnosed with skin cancer in the United States.(1) Not only is skin cancer the most common form of cancer, but it is also one of the most preventable. May is Skin Cancer Awareness Month, and Vichy Laboratoires recommends protecting skin without sacrificing pleasure with the award-winning Vichy Capital Soleil SPF 60 Soft Sheer Sunscreen Lotion. This breakthrough sunscreen has been celebrated by national beauty editors and has been recognized in both the SELF 2012 Healthy Beauty Awards and the Fitness 2011 Beauty Awards respectively.

(Photo: http://photos.prnewswire.com/prnh/20120522/NY11790)

SELF magazine awarded the Vichy Capital Soleil SPF 60 Soft Sheer Sunscreen Lotion as the "Best SPF 45+ For Body" in the annual Healthy Beauty Awards feature, which appeared in the May 2012 issue. "Finally! A high-SPF cream that isn't heavy or goopy," wrote SELF magazine. "It blocks UVA and UVB rays — important! — but is also lightweight," one SELF reader-tester said.

The Vichy Capital Soleil SPF 60 Soft Sheer Sunscreen Lotion was previously featured as the "Best Sweat-Proof SPF for Your Body" in the 2011 Fitness Beauty Awards feature, which appeared in the October 2011 issue. Enhanced with antioxidants, this SPF protected one tester from a scorching beach weekend. "No burns, head to toe!" the woman said.

"It is a true testament to our mission and product formulators that the Vichy Capital Soleil SPF 60 Soft Sheer Sunscreen Lotion received national beauty award recognition in both 2011 and 2012," said Vichy Vice President of Marketing Marianna Trofimova. "We are proud to offer family-friendly SPF that melds beauty and science for a sunscreen that is as pleasurable as it is effective."

Vichy Capital Soleil SPF 60 Soft Sheer Sunscreen Lotion is one of Vichy Laboratoires' allergy-tested sunscreens that features an advanced UV filtering system to provide broad-spectrum protection against UVB (mainly responsible for burning) and UVA (mainly responsible for aging) rays and employs a potent antioxidant combination of White Grape Polyphenols and Vitamin E to help provide cellular protection(2) and neutralize almost all types of skin-aging free radicals.(3)

The Vichy Capital Soleil line includes the following powerful sunscreens that act and feel like elegant skincare. Vichy Capital Soleil sunscreens are available at select Ulta, CVS/Pharmacy, Duane Reade and Walgreens locations and online at www.vichyusa.com.

• NEW! Capital Soleil SPF 30 Luxurious Protective Oil (28.50, 6.0 fl. oz.): For the first time, Vichy offers a luxurious, skin-conditioning body oil with high broad-spectrum UVA/UVB protection and a sun-kissed, radiant glow.
• NEW! Capital Soleil SPF 45 Silkscreen Dry-Finish Lotion (28.50, 5.0 fl. oz.): This breakthrough melting lotion absorbs in seconds with zero white residue for a "barely there" after feel.
• Capital Soleil SPF 50 Ultra Light Sunscreen Fluid ($25.50, 1.7 fl. oz.): This daily face protection fluid employs state-of-the-art technology for an incredibly transparent and non-greasy finish that is ideal for everyday use to protect delicate facial skin from sun damage and skin-aging free radicals. 

For additional information about Vichy, visit www.vichyusa.com and "like" the Vichy USA Facebook page at www.facebook.com/VichyUSA.

(1) The Skin Cancer Foundation
(2) Within surface layers of the skin
(3) In laboratory studies

ABOUT VICHY:

In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor's brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically tested. This water is then combined with cutting-edge ingredients such as Vichy's new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy's pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically tested results for healthy-looking, beautiful skin.

SOURCE Vichy

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