Maxymiser Helps Hiscox Optimize the Online Experience for Small Business Insurance Customers

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Maxymiser (www.maxymiser.com), the global leader in online testing, personalization and cross-channel optimization, today announced that a multivariate testing campaign for Hiscox, a leading specialist insurer, generated a nearly 10 percent lift in conversions for Completed Quotes.

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Between the period of January 15, 2013 and March 6, 2013, the Hiscox and Maxymiser teams worked together on a multivariate testing campaign designed to measure the impact of reformatting the Start Quote page on the number of online quotes submitted. Since partnering with Maxymiser in May 2012, Hiscox has run dozens of campaigns aimed at simplifying the complex process of choosing and purchasing small business insurance services.

"Our website is the first point of interaction and experience for 80 percent of our customers and a significant portion of that traffic goes to our product pages," said Phil Thorn, Head of US Small Business Marketing for Hiscox. "Through our partnership with Maxymiser, we have greatly improved the key conversion rates on our website through A/B and multivariate testing, as well as our overall results and ROI across all media channels."

Highlights from the campaign include:

Optimizing the "get started" process, from January-March 2013, increased overall sales. By testing and optimizing the size and placement of the Start Quote button, Maxymiser generated a 9 percent lift in conversions for Start Quotes and a 9.6% lift in conversions for Completed Quotes.

Campaign provided deep insights into customer behavior. The campaign revealed that approximately 12 percent of the brand's visitors take over five minutes to take action (i.e. click on 'Start Quote') on the Coverage Options page. These insights triggered a new video testing campaign in the summer of 2013.

Providing easy access to educational videos, from July-September 2013, pays off. When testing the placement and formatting of informational videos, Maxymiser generated an 8.97 percent uplift in conversions for quotes started on Hiscox's website. Most importantly, the overall winning experience generated a 9.58 percent uplift in conversions for quotes completed.

Jared Polidoro, Vice President, US Client Services at Maxymiser, stressed the importance of customer centricity. "To be truly successful, insurance companies must adopt a comprehensive digital strategy that engages customers across all channels – both online and offline – and in a way that feels seamless, personal, relevant and useful to consumers. Through Hiscox's openness to candid discussions and strategic collaboration, we were able to improve their customer experience, and ultimately, boost conversions."

About Maxymiser
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Recognized by Crain's New York Business as a 2013 Fast 50 company, Maxymiser serves nearly 10 billion experiences each month worldwide. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.

Maxymiser works with some of the world's most iconic brands, including Progressive, Office Depot, Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.

About Hiscox Small Business Insurance

Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Hiscox is the first company in the U.S. to offer insurance for small professional services businesses direct, online, and in real-time. We provide professional liability, general liability and business owner's insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated 'A' (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? Page. Coverages are subject to underwriting and may not be available in all states.

Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through US-based brokers. This communication does not constitute a solicitation of business by Hiscox's syndicates at Lloyd's, London.

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SOURCE Maxymiser