Maxymiser Awarded Patent for OneTouch™ Network's Website Optimization Methodology

NEW YORK, Feb. 25, 2014 /PRNewswire/ -- Maxymiser (www.maxymiser.com), the global leader in customer experience optimization, today announced it has been granted a patent for its OneTouch™ network's method of website optimization. By placing a single line of JavaScript code on websites and mobile sites, OneTouch™ eliminates the hidden and extraneous IT costs and hours normally associated with multivariate testing and personalization programs. OneTouch™ hands control to marketers and enables them to deploy unlimited customer experience optimization campaigns in significantly shorter periods of time. As a result, enterprise companies benefit from sizeable increases in revenue through their digital channels.

"When the market asked for a solution to the antiquated, tedious and counterintuitive campaign deployment process associated with JavaScript tagging, we answered with the invention of the OneTouch™ network," said Maxymiser CEO, Tim Brown. "It is the only platform of its kind in the increasingly crowded marketing technology marketplace and is credited with accelerating both digital engagement and revenue growth for many of the world's most iconic global brands."

Additionally, Maxymiser reached a significant milestone in 2013, powering over 100 billion online experiences worldwide for the entire year. EPSON, Office Depot, Teleflora, Vermont Country Store, Avis Budget EMEA, HSBC and Virgin Media are among the hundreds of global brands that currently benefit from the unrivaled power and agility of OneTouch™.

Maxymiser Founder and President, Mark Simpson, added, "The extent to which many of our competitors have attempted, and failed, to emulate its performance is a testament to its power and value in the marketplace."

About the Patent 
Maxymiser was issued U.S. Patent No. 8,595,691 by the United States Patent and Trademark Office.

About Maxymiser  
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions. Known for serving nearly 10 billion experiences each month worldwide, Maxymiser leverages customer data to dramatically boost engagement and revenue, while also driving long-term business value. Combined with a team of vertically focused digital experts, Maxymiser's Customer Experience Optimization suite quickly delivers measurable results to every client through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for the web, mobile, social and email.

Maxymiser works with some of the world's most iconic brands, including HSBC, EPSON, Avis Budget EMEA, Virgin Media, Alaska Airlines, Harry & David, Progressive and Office Depot. Founded in 2006, Maxymiser is headquartered in New York with offices in Chicago, Edinburgh, Dusseldorf, London, Munich and San Francisco. To learn more about Maxymiser, please visit www.maxymiser.com and connect with us on Facebook, Twitter and LinkedIn.

Media Contacts: 
SHIFT Communications 
Nicole Bestard, Account Director 
P: (646) 756-3700 
E: [email protected] or [email protected]

Maxymiser 
Ragini Bhalla, Director of Content and Communications  
P: (646) 664-4591 
E: [email protected] 

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SOURCE Maxymiser