Maxymiser Announces 211% Growth Rate

LONDON, April 28, 2011 /PRNewswire/ -- Maxymiser, the global leader of conversion rate management, achieved a 211% growth rate between January 2010 and January 2011. New clients included industry-leading brands such as The Telegraph, Easy Roommate, Lastminute.com, Crew Clothing and Kwik Fit Insurance, as ecommerce businesses are increasingly recognising that conversion rate optimisation and personalisation are critical to online marketing success.

In 2006, Maxymiser was the first company to introduce its revolutionary conversion rate optimisation and integration solutions to the UK market. Now Maxymiser has expanded its business to the US and Germany, has added over 40 new employees in six cities worldwide, and has launched new solutions for personalisation and mobile marketing.

Commenting on the company's strong business performance, Tim Brown, CEO of Maxymiser says, "Maxymiser provides a cohesive, intelligent conversion management platform designed and built from the ground up to help companies increase their business value with digital optimisation and personalisation.  Forward-thinking industry leaders are dramatically increasing their conversion rates and revenue as a result."

Brown continues, "Maxymiser has moved the market from viewing testing and optimisation as another marketing tactic, to instituting a culture of optimisation within their organisations—enabling continuous adaption and improvement alongside consumer expectations, while using these key insights and solutions to enhance all aspects of online and offline marketing."

In 2010, the company released its website personalisation solutions—enhancing the already comprehensive, proprietary Maxymiser conversion management suite, which also offers A/B/n testing, multivariate testing and segment discovery. The new personalisation solutions include MaxPREDICT™, which employs advanced, automated behavioural targeting models to dynamically deliver the most enticing experience to each and every site visitor—based on their unique profile and behaviour; and MaxRECOMMEND™, product and content recommendations based on consumer preferences, viewing, buying and site and behaviors, which increases up-sell and cross-sell revenues.

In March 2011, Maxymiser introduced MaxMOBILE™, a mobile optimisation and personalisation tool, which enables marketers to perform the same quality multivariate testing, segment targeting and personalisation techniques as they do for their web properties, but designed specifically for the small screen mobile environment. Marketers can now enhance their investment in mobile marketing by quickly optimising and personalising mobile site content—including site layout, promotions, data-submission forms and any other content that speaks directly to their audience—no matter which mobile device they are using.

Brown concludes, "Businesses can no longer afford to ignore the opportunities a strategic conversion management program provides, and I'm proud to lead a team of experts committed to helping them enhance their digital marketing techniques and deliver rapid revenue and conversion rate improvements."

About Maxymiser

Maxymiser is the leading global provider of Conversion Management solutions including A/B testing, multivariate testing, website and mobile personalisation and multichannel marketing. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as ASDA, Hertz, Hewlett-Packard and SONY to increase conversion rates across all marketing channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences, while improving the bottom line. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.

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SOURCE Maxymiser