Maximize Social Sharing with Your Press Release

NEW YORK, Sept. 3, 2015 /PRNewswire/ -- With the soaring popularity of social media and the ever-growing numbers of users that follow, it's clear that social sharing is crucial to PR and marketing professionals worldwide. Social media has changed the way we communicate, and brands are regularly leveraging their press releases on social networks.

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A recent white paper from PR Newswire, Tips for Creating a Press Release that Maximizes Social Sharing, explains the importance of a press release's presence on social media and tips to maximize social sharing for optimal visibility.

Topics discussed this white paper include:

• Social media's impact on the press release and distribution of content
• Benefits of social media as part of a targeted distribution strategy
• Best practices for making content social sharing friendly – from simple formatting tweaks to including a "Click to Tweet"

Writing a press release in this increasingly social world involves technique and modernization. Learn how to reach the right audiences with your press release by downloading the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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