Maxim With VW, Samsung, Patron, Armani Code, Pepsi Max, BSN, Ubisoft & Gillette, Celebrate the Biggest Weekend in Professional Football at the Maxim Party, Miami Beach

NEW YORK, Feb. 4 /PRNewswire/ -- Maxim, the largest young men's lifestyle magazine in America, with VW, Samsung, Patron, Armani Code, Pepsi Max, BSN, Ubisoft and Gillette, celebrate the biggest weekend in professional football at the famed Raleigh Hotel (http://raleighhotel.com/) in Miami Beach on Saturday, February 6. The Maxim Party is an annual celebration of the professional football championship that has become the must-attend event for celebrities, musicians, athletes, trendsetters and more. This year, Maxim welcomes DJs Jermaine Dupri & Vice who will perform at the event and the return of the hotly anticipated special surprise performance is scheduled.  The Maxim Party event is produced by Amanda Civitello, Corporate Events Director, Alpha Media Group and Tracy Kessler of TK NY.  

Photos will available post-event on gettyimages.com and wireimage.com; Video available via satellite.

Volkswagen of America is making its debut at the Maxim Party on the 100-foot red carpet where an all new 2010 Volkswagen GTI will be on display.  Celebrity guests will be encouraged to autograph the hood of the GTI, and for each signature, Volkswagen will make an additional donation to the earthquake relief efforts in Haiti.  After the event, the autographed hood will be auctioned off on eBay with all proceeds also benefitting Haiti relief efforts.  Inside the event, a 2010 Volkswagen CC will be on display.  Volkswagen will also provide ten Touareg TDI vehicles for celebrities to travel in an environmentally-friendly way to and from the party.

Samsung, a 4-year partner, is once again providing the event's structural centerpiece – a three-tiered structure constructed using 9 of the company's ultra-slim LED TVs to serve as a modern version of the Old Hollywood Chandelier.  It will be suspended above the famous pool at the Raleigh.  Additionally, Samsung TVs will line the stage for the event's surprise performance and broadcast live footage of the red carpet throughout the evening.

Patron Tequila returns as the exclusive spirit of the Maxim Party and has created specialty cocktails for the event – including exclusive cocktails for event partner, Armani Code, mixed especially to complement the sophisticated fragrance of Armani Code fragrance.  In keeping with tradition, Patron will have a unique red carpet presence that is in keeping with the nautical decor of the Raleigh Hotel.  

Gillette, the world's leading grooming brand and Pepsi Max, the first diet cola for men, both returning sponsors, will be seamlessly integrated into the evening's celebration.  At gaming stations throughout the event, attendees can try their hand at Tom Clancy's Splinter Cell Conviction, the upcoming game by Ubisoft, a new event partner.

Also debuting at the 2010 Maxim Party is BSN, Bio-Engineered Supplements and Nutrition.  8-time Mr. Olympia and greatest bodybuilder of all-time, Ronnie Coleman, will walk the red carpet and BSN branded flip flops will be handed out to party-goers to wear in the beach area of the event.

MAXIM
Maxim magazine is the largest young men's lifestyle magazine in America reaching more than 12.5 million readers each month. Maxim digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 5 million unique visitors each month. Maxim magazine is published in 43 countries.

Volkswagen of America, Inc.

Volkswagen of America, Inc. recently announced Electronic Stability Program (ESP) as standard equipment on all its 2009 vehicles. As a result, Volkswagen is one of the only original equipment manufacturers to offer an electronic stability control system on their entire product line – ahead of the National Highway Traffic Safety Administration's (NHTSA) deadline requiring vehicles in the 2012 model year to include stability control systems. Volkswagen's ESP technology works in conjunction with anti-lock brakes and helps reduce loss of control.

Founded in 1955, Volkswagen Group of America is headquartered in Herndon, Va. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, and New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat Wagon, CC, Eos, Routan, Tiguan and Touareg through approximately 600 independent U.S. dealers.  Visit Volkswagen of America online at www.vw.com.

Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning digital consumer electronics home appliance products including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines.  A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S.  Please visit www.samsung.com for more information.

Patron

Simply Perfect in every way, Patron is the world's highest-quality ultra-premium tequila. From the finest, most expensive Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio include Gran Patron Burdeos, Gran Patron Platinum, Patron Anejo, Patron Reposado, Patron Silver, Patron XO Cafe (tequila and coffee liqueur), and Patron Citronge (extra-fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka.

Armani Code for Men

The first oriental fragrance for men from Giorgio Armani. Timelessly sensual, in a pure and understated way. Combining elegance and voluptuousness, daring and restraint, virility and modernity, intensity and subtlety. A sophisticated, enfolding and irresistibly attractive fragrance that develops gradually as it interacts with the skin. A heady perfume that develops differently on each man to express a strong personality and undeniable success.  For more, please visit www.giorgioarmaniparfums.com.

About Pepsi Max

Pepsi Max is a product of Pepsi-Cola North America Beverages (PCNAB).  The PCNAB portfolio also features the Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category and the Aquafina and SoBe trademarks in the non-carbonated arena.  PCNAB also produces and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.  Please visit www.pepsiproductfacts.com for additional information.  PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com

Bio-Engineered Supplements and Nutrition, Inc.

Based in Boca Raton, FL, Bio-Engineered Supplements and Nutrition, Inc. (BSN®) was founded in 2001 and since then has become a global leader in sports nutrition through a relentless dedication to creating dynamic, cutting-edge, and result-producing products. BSN® is steadfast in its commitment to setting new standards in product development and adhering to the company's core credo: Innovation – Never Duplication! This approach has led to the creation of some of the best-selling nutritional supplements in the world today, including: N.O.-XPLODE™; N.O.-XPLODE™ NT; EPOZINE-O2™ NT; SYNTHA-6™; ATRO-PHEX®; and CELLMASS® NT. For more information, please visit www.BSNOnline.net.

Ubisoft®

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion Euros.  To learn more, please visit www.ubisoftgroup.com.

Fusion

Gillette Fusion™ is the world's first razor system with revolutionary blade technology including a 5-blade Shaving Surface™ on the front of the cartridge and a Precision Trimmer™ on the back.  Gillette's Fusion family of razors includes Fusion™, Fusion Power™, Fusion Power Phantom™, Fusion Phenom™ and Fusion Power Phenom™. The Gillette Fusion franchise launched in 2005 and became P&G's fastest brand to generate more than one billion dollars in sales, joining the ranks of powerhouse brands Tide®, Crest®, Braun®, Oral-B®, and Olay®.  

Contact:  Nora Haynes, PR Director, 212.372.3915, [email protected]

SOURCE Maxim

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