Maverick Trading Book Generating Global Interest Prior to Publication

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Dec 01, 2011, 08:25 ET

SALT LAKE CITY, Dec. 1, 2011 /PRNewswire/ -- Maverick Trading: Professional Techniques to Create Generational Wealth will be released for publication on December 23, 2011. What has the authors pleasantly surprised is the depth and breadth of interest in the book a month before the release date.

Darren Fischer, Robb Reinhold and Jon Frohlich, co-authors of the book, knew the techniques and methodology they laid out in detail worked well and would garner interest among retail traders. Their publisher, McGraw-Hill, who also owns Standard & Poors, agreed, and the team had the track record to back up the story. Maverick Trading, the premier proprietary trading firm whence the book gets its title, has outperformed the S&P 500 index by well over 200 percentage points in the last four years on a portfolio basis.

Reinhold commented, "We knew that a coherent, easily understandable system that can generate over 200 points of alpha, while the market returns for the same period are essentially nil, would generate interest. We just expected the interest to be generated after the book was released."

Fischer recently gave a candid, in-depth interview on Global Talk Radio, portions of which have been picked up by other media outlets. The interview can be viewed in its entirety on YouTube.

Fischer said, "Not only has the depth of interest in Maverick Trading been great, but the breadth has been exciting as well. We've had reports of pre-orders from as far away as Australia, so you could say the interest in our book is global."

When asked to speculate about how this intense interest was generated, Frohlich quipped, "We wanted to keep the book light and easy to understand, so as we were writing we sent out portions to friends and family who weren't in the finance industry and asked for feedback. We also asked that they keep the manuscript to themselves. Fortunately for us, it looks like we were politely ignored and some portions made their way to friends of friends."

Reinhold continued, "We never made it a secret we were writing a book about the firm's [Maverick Trading] techniques. We knew retail traders were looking for a book that wasn't all technical jargon and one they could read without falling asleep. We just didn't realize that there were that many people waiting for a book like this to come out."

The authors report being pleased with industry feedback on potential reviews as well as unsolicited requests for review copies. Fischer commented on media response to Maverick Trading, "We've been speaking with people in the financial industry as well as finance-focused media about the book and the overwhelming response has been, 'It's about time someone with your firm's track record wrote a book like this. Can I get a copy?' And this feedback is coming from some influential publications. Needless to say, we're happy to oblige."

The authors have also found markets outside the financial industry receptive to Maverick Trading. Frohlich said, "Now that our book is coming out, so is the big secret: you don't need a background in finance to achieve success in the market. We're speaking with or received coverage from mainstreet publications, women's networks, and we're talking internally about expanding our military outreach program."

Word-of-mouth interest in the book has also positively affected operations in the proprietary trading side of Maverick Trading (the firm), assisting the firm in attracting motivated traders to trade the firm's capital for profit. When asked directly about the impact on recruiting traders, Reinhold responded, "Just as a result of people talking about the book in the underground, we've seen a noticeable increase in unsolicited inquiries from traders interested in joining the firm. We've always had a lot to offer; we give our traders firm capital much sooner than other prop firms, all our traders have an equity interest in the success of the firm as well as the profits, the techniques we use go straight to the bottom line in trading profits, and a 97 percent retention rate among our traders speaks to our sustainability. Publishing a book like this, especially when it's been commissioned by a firm as respected as McGraw-Hill, really serves as a third-party validation of the firm's mission to create professional traders."

To view the recent interview on Maverick Trading: Professional Techniques to Create Generational Wealth, go to: http://www.youtube.com/watch?v=DR6VV234cSY&feature=co

To request review copies of Maverick Trading or request interviews with the authors, please e-mail [email protected].

To inquire about becoming a trader with Maverick Trading, the premier proprietary trading firm, please visit Maverick's online recruiting link at: http://www.mavericktrading.com/apply.php.

In operation since 1997, Maverick Trading is a premier proprietary trading firm with divisions in Stock/Options and Forex.

Contact:

Jon Frohlich
[email protected]
801-652-7180

SOURCE Maverick Trading