maurices Launches Activewear Collection maurices inMOTION™

Breaking into the booming active market, the line offers performance, style and versatility in sizes 0 to 24.

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Aug 27, 2014, 10:01 ET

DULUTH, Minn., Aug. 27, 2014 /PRNewswire/ -- maurices, the clothing store for real girls with real style, just launched its first activewear line, maurices inMOTION. The new line is now available on maurices.com and in 600 stores, with a nationwide chain rollout to maurices' 925 stores by January 2015.

maurices introduces a collection that offers versatility and includes plus sizes. The sporty-meets-stylish collection is functional, fashion-conscious and comfortable. Pieces are inspired by the lifestyle of its customers who go from yoga and the gym to their everyday lives. On-trend prints and a bright color palette combine to create the perfect fitness-meets-fashion workout wardrobe, available in sizes 0 to 24.

"maurices is known for delivering on-trend styles at a great value. We are excited to get into activewear, with a collection that represents what our customers are looking for—versatility, comfort and style for all shapes and sizes," comments George Goldfarb, President.

The maurices inMOTION collection, inspired by customers' real lifestyles, is as perfect for running as for running around town. Products range in price from $6 to $49 and include four flattering styles of pants—capri, legging, straight and bootcut—sewn with non-chaffing, flat seams. Most pants are made with Techtile™, a maurices proprietary performance fabric designed to wick, wear, stretch and support you whenever you're in motion. Other offerings include leggings and pants, detailed sports bras, light layer-able tops and graphic tanks and inspirational-message tees and accessories from hair ties and headbands to hats and scarves.

"What's your idea of fun? Whatever it is, maurices inMOTION can go there with you," comments Erin Stern, EVP, Chief Merchandising Officer. Stern continues, "We developed this collection to be versatile, fashionable and comfortable to help women of all shapes, sizes and attitudes get a little weekend—a little fun— every day."

WATCH FOR maurices inMOTION in the hands of top fitness influencers such as Saucy Glossie, Tone It Up, Pink Peonies and FitSugar soon. maurices has built a strong digital marketing strategy including collaborating with many of today's most popular fashion bloggers and influencers to help gain the brand even more visibility. For the latest fashion trends and collaborations, follow us on Instagram, Pinterest, Twitter and Facebook.

ABOUT MAURICES

maurices offers real girls real style that fits their real lives (sizes 0 to 24 in store and online). maurices is the fashion store for girls who know who they are and want to express it in their own unique way. We celebrate real girls by providing the just-right outfits, ideas and inspiration. As a company filled with women who share a love of fashion, we design clothing for an authentic you. We are a subsidiary of Ascena Retail Group, Inc. (NASDAQ: ASNA), which includes maurices, Catherines, dressbarn, Justice and Lane Bryant. www.maurices.com

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