Mattress Firm's Sicily Dickenson Receives CMO Award for Leadership in Marketing

"This award recognizes the drive from our marketing team at Mattress Firm to continue to adapt to an ever-changing marketplace and lead through innovation and teamwork," said Dickenson. "It's an honor to be recognized by my peers at The CMO Club and be included with such an elite group at this year's CMO Awards event."

The CMO Club Awards were established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs. The 2017 CMO Awards is the only marketing awards program driven, voted on, and decided entirely by an elite group of "peers only." An awards panel made up of CMO Club Chapter Presidents and key CMO Club members determined the four winners per category.  

Dickenson joined Mattress Firm as CMO in February of 2017, bringing more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing. She leads the marketing teams at Mattress Firm with a focus on customer-centric initiatives to delight those that interact with the brand. Through a strategic focus, an innovative spirit and a thorough understanding of Mattress Firm's objectives, Sicily works to help customers find a better night's sleep.

"The CMO Club is thrilled with the quality of all CMOs nominated and then selected as category winners for this year's CMO Awards voted on by their peers," said CMO Club Founder and CEO, Pete Krainik. "We are not only excited to honor their accomplishments and legacies, but also to continue to share their expertise and insights with other CMOs in The Club and the industry."

The CMO Club hosted their 2017 CMO Awards roundtable and dinner last night in New York City at Current Chelsea Piers to honor all 40 award winners. The CMO Leadership Award recognizes a marketing executive's demonstrated excellence in leading and building a productive and motivated marketing team. In the Leadership category, Dickenson joined CMOs from MasterCard, Elizabeth Arden and Envoy Mortgage as the award winners.

For more information on the awards program and the category winners, go to: www.thecmoawards.com

About Mattress Firm
Founded in 1986, Houston-based Mattress Firm is the nation's first and only border-to-border, coast-to-coast specialty bedding retailer. With more than 3,000 stores across 49 states, Mattress Firm offers a broad selection of mattresses and bedding accessories from leading manufacturers and brand names, including Serta, Simmons, Dream Bed, tulo and Hampton & Rhodes. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Mattress Firm Foster Kids, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed. Learn more at www.MattressFirm.com, www.MattressFirmFosterKids.org, www.facebook.com/MattressFirm and www.twitter.com/MattressFirm.

About The CMO Club
The CMO Club is a membership organization exclusively for senior marketing executives who want to meet, share and learn from each other. Fueled by inspiring local dinners, regional events, CMO Innovation Summits, virtual Roundtables and the Digital "Members-Only" Clubhouse, marketers provide and receive valuable insights from each other, in a "non-vendor-selling" environment. Working with the over 800 club members and best-in-class strategic partners, The CMO Club also addresses the top CMO challenges each month with thoughtfully curated content. Visit us at www.thecmoclub.com

SOURCE Mattress Firm

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