Mattress Firm Hires Sicily Dickenson as New CMO

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Feb 15, 2017, 08:03 ET

HOUSTON, Feb. 15, 2017 /PRNewswire/ -- Mattress Firm, the nation's largest specialty bedding retailer, today announced that Sicily Dickenson has been hired as the Company's chief marketing officer (CMO).

"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and chief executive officer of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."

Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing. Prior to joining Mattress Firm, Dickenson was the CMO and senior vice president of marketing and customer experience for NRG Energy, Inc., where she developed and maintained a brand strategy for the NRG portfolio of brands. Before that she served in a number of marketing leadership positions for Reliant Energy.

Dickenson will lead the marketing teams at Mattress Firm with a focus on building a differentiated brand through customer-centric initiatives that create a meaningful connection with people and bring the best night's sleep possible to Mattress Firm customers.

"Mattress Firm's commitment to excellence is powerful and I am energized to bolster existing marketing efforts through additional touchpoints that allow us to connect with our customers," said Dickenson. "The industry is experiencing unprecedented levels of innovation and growth, and we are thrilled be part of it."

"The growth and development of our leadership team is indicative of the momentum our company is experiencing," said Murphy. "Sicily is the right person to advance our marketing efforts as we continue to meet the needs of our customers in an age when they are more engaged and connected than ever before."

About Mattress Firm
With more than 3,600 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation's first border-to-border, coast-to-coast specialty bedding retailer with over $3.5 billion in pro forma sales in the last twelve months. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. The company, through its brands including Mattress Firm, Sleepy's and Sleep Train, offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, and Hampton & Rhodes. Mattress Firm guarantees price, comfort and service with the ultimate goal of ensuring that customers Save Money. Sleep Happy™.

Mattress Firm was named Furniture Today's "Top Bedding Retailer" in 2013 and a "Top Workplace" by the Houston Chronicle in 2011, 2012 and 2013. More information is available at mattressfirm.com, or on Facebook, Twitter and YouTube.

SOURCE Mattress Firm