Matthew Gilbert Named Chief Creative Officer For Bayard Advertising

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Bayard Advertising Agency, Inc., a full-service digital brand agency, today announced the promotion of Matthew Gilbert to Chief Creative Officer. Matthew joined Bayard in 2004 as the agency's National Creative Director and is a leading figure in brand and creative strategy. Matthew created and leads the agency's branding and web design group, overseeing its brand, advertising, 360 design and guerrilla marketing practices.

"We are thrilled to announce the promotion of Matt to Chief Creative Officer," says Louis Naviasky, Bayard's Chief Operating Officer. "This is an important investment decision for the agency and we are excited by the opportunities that Matt will help usher in for the company and the industry. He's transformed us a few times already."

From his background in consumer and corporate brand consulting, Matthew has created a unique brand building model for the agency that hinges around a notion of investable stories. These are 'Once Upon A Time' frameworks for conceptualizing how message, art, business, technology, experience and love come together in a meaningful program. His work catapulted the firm to the top of its market and Matt is frequently asked to consult and speak at industry events around the country.

"The investable stories approach is not limited to value propositions," explains Matt. "It's a way to look at what a story really is, and ask, ok, if we start with 'once upon a time, where can we go, how does it drive an action, or change a perception. It's an investment decision on both sides of the message. Both the audience and speaker have to invest, even if it's only for a second, to each other. Without that sense of love, whether it's loving what you do, or make, or market or buy, then it doesn't work."

"We are confident that Matt's experience combined with his ideas for the future will yet again transform the hows and whys of branding for our clients," says COO Louis Naviasky.

Congratulations to Matthew in his new role at Bayard and for his exceptional work in the industry.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2E, B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com.

Louis Naviasky, Chief Operating Officer
Bayard Advertising Agency, Inc.
Email: [email protected]

T 212 228 9400
F 212 358 8339

Bayard Advertising Agency, Inc.
902 Broadway
New York, NY 10010
www.bayardad.com

SOURCE Bayard Advertising

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