Mattel® Wins Toy Of The Year Award For The Hot Wheels® Super Ultimate Garage In The Playset Of The Year Category
NEW YORK, Feb. 17, 2018 /PRNewswire/ -- Mattel, Inc. (NASDAQ: MAT), the leading global childhood development and play company, was recognized at the Toy Industry Association's Toy of the Year (TOTY) awards ceremony, winning the Toy of The Year Award in the Playset Category for the Hot Wheels® Super Ultimate Garage, based on votes from toy retailers, media, TIA members and consumers.
"After 50 years, Hot Wheels is continuing to innovate vehicle play that kids love," said Chris Down, Senior Vice President and General Manager, Hot Wheels. "The Hot Wheels Ultimate Garage combines collectability with classic Hot Wheels action, and even an oversized motorized gorilla. This is the largest playset Hot Wheels has ever offered and we are thrilled to win this award."
The Toy Industry Association TOTY Awards are given to products for being the most outstanding, unique and creative toy introductions from the past year.
Nominated products cover all aspects of the industry. The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, TIA board members, toy trade journalists and academics.
About Mattel
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
MEDIA CONTACT:
Candice Jacobson
Mattel Global Communications
[email protected]
310-252-4619
SOURCE Mattel, Inc.
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