MATRIX/jcpenney Salon Makeover Event Will Change 1,000 Lives

NEW YORK, March 30, 2011 /PRNewswire/ -- The stylists at jcpenney Salons help women discover their personal style every day, and this year, on Mother's Day weekend, nearly 1,000 deserving women across the country will experience their own beautiful transformations when jcpenney and MATRIX team up to provide them with a $150 salon gift card for a free makeover.

(Logo:  http://photos.prnewswire.com/prnh/20110330/NY74072LOGO)

The makeovers -- one at every jcpenney Salon -- will be a culmination of the national jcpenney Salon/MATRIX Makeover Event, designed to honor and celebrate the outstanding women in each jcpenney Salon community.

Nominations for the jcpenney Salon/MATRIX Makeover Event open March 20 and extend to April 30, 2011. Nomination materials will be available in jcpenney Salons, and anyone -- whether you are a stylist, a client or just happen to know a woman in need in the community, can nominate that deserving woman.

In addition to the makeover, each winner will receive:

• a MATRIX gift bag of Biolage haircare and hair styling products worth $75
• a $50 jcpenney store gift card

• a photo session and 8x10 portrait at jcpenney Portrait Studios.

Then we want you to vote for the five best makeovers in the country! Visit www.matrix.com/jcpenney to vote for your favorite makeover or visit your jcpenney stylist to learn more information about the contest. Upon voting, you will be automatically entered to win a $50 gift card redeemable at any jcpenney Salon.  

For each of the five winning salons, jcpenney Afterschool and MATRIX will make a $5,000 donation to a local afterschool program in the salon's name.  jcpenney Afterschool is committed to providing children in need with access to life-enriching afterschool programs that inspire them to be smart, strong and socially responsible. Over the past decade, more than $100 million has been distributed to youth charities such as the Boys & Girls Clubs of America and the YMCA of the USA.

"jcpenney Salons and stylists are often looked to as beauty, style and image leaders in their communities," says Bob Baublits, jcpenney senior vice president for salons and revenue services.  "With this makeover event, each of these salons has the opportunity to do something special for an extraordinary woman in their area and has the chance to make a tremendous difference in the lives of many kids."

The event aligns with MATRIX's new Chairs of Change movement, which celebrates, empowers and supports professional hairstylists as they create positive change in their own lives, the lives of their clients, in their communities and in the world.  "We're thrilled to partner with jcpenney Salons on this event," comments Colin Walsh, MATRIX Vice President and General Manager. "At MATRIX, we firmly believe that hairdressers positively influence people's lives every day.  This is an incredible opportunity to support the efforts of the thousands of change-making jcpenney stylists who create positive change for their clients, their colleagues and their communities."

With nearly 1,000 full-service salons across the country, jcpenney is the largest department store salon chain in the country.  jcpenney's more than 18,000 skilled salon Associates serve as trusted partners, providing customers with inspiration along with the latest trends in cuts, coloring, texture and finishing services. For additional information on the jcpenney Salon/MATRIX Makeover Event, visit local jcpenney Salons.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Amplify, Biolage, ColorSync, Design Pulse, Logics, SOCOLOR, Sleek.look, Vavoom and Wonder.Brown. (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.)

SOURCE MATRIX