Matriarchal Magic: JJ's House Mother-of-the-Bride Dresses Define Wedding Day Elegance & Signature Beauty as Nuptial Season Peaks

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Sep 04, 2017, 21:00 ET

HONG KONG, Sept. 4, 2017 /PRNewswire/ -- "Father of the Bride" may be an expression — and a movie — many of us are familiar with. But when it comes to the unofficial point person for a bride's special day, "Mother of the Bride," carries a bit more significance. Next to the bride and groom, the mother of the bride is one of the most important guests in attendance. Consequently, mother-of-the-bride dresses take on added importance.

It's a matter of aesthetics, elegance, and visibility. While not always the case, the mother of the bride is usually at the front of the ceremony seating. A high wedding profile means mother-of-the-bride dresses must look perfect. Every line in the dress must fall just right, complimenting her figure. And with so much on her agenda — solving last-minute snags, coordinating with other event planners — there isn't time to deal with wardrobe malfunctions.

Recognizing the need for a flawless experience, JJ's House, a global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories, captures all the beauty and attention to detail of traditional wedding dresses and guarantees your custom dress will arrive as planned.

"It may not have made headlines yet, but in a few short weeks, the first hints of fall will descend across the northern United States; a Canadian chill that marks the beginning of peak wedding season," says Linda Buyer, JJ's House CEO. "Especially for places in the Midwest and Northeast, September and October are ideal outdoor wedding months, featuring warm sunny days, crisp nights, and a kaleidoscope of color transforming the greens of summer into the reds, oranges, and yellows of fall. And the pre-autumnal rush is the ideal time for mother-of-the-bride dresses to be customized and ordered."

The way it works is simple: Shoppers enjoy a streamlined homepage where dress categories are selected, of which mother-of-the-bride dresses is a sub-category. Prices start as low as $60 and feature savings up to 65 percent, with most dresses around $100 to $150. Customers then select their dress shape and length. Options include Princess scoop, Lace wedding, Princess sweetheart, dresses with beading, and more. Length also varies to whatever your style needs. Additional details including size, season, fabric, straps, and wraps are also covered.

Founded in 2007, JJ's House turns your best-dressed fantasy into reality by providing exceptional bridal fashion and impeccable design at affordable prices. The company's mother-of-the-bride dresses collection uses only the highest quality materials and detailing, creating styles that are not only timeless but represent the best in value. JJ's House also offers a safe and secure shopping environment for all customers and relies on trusted payment processing systems and integrates VeriSign's globally recognized payment technology. The company accepts credit card, debit card, wire transfer, Western Union, and PayPal payments.

"Throughout history, many of the world's most transformative, most life-changing moments, have included strong, intelligent, elegant women," says Buyer. "As the backbone of support for a bride's most important day, the mother of the bride is an essential go-to for support, especially in the minutes before the wedding ceremony begins. To a large degree, a mother's confidence flows from the confidence of how she looks. And our dresses deliver the magic of these special moments each and every time."

For more information about JJ's House and to learn about its mother-of-the-bride dresses and related dress offerings please contact Jason Wu, marketing manager at ReadMod Technologies (HK) Limited at [email protected] or +852 81990571.

ABOUT JJ'S HOUSE
Founded in 2007, JJ's House is the global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories. Customers can browse the vast online selection and choose their favorite dresses with great satisfaction. JJ's House prides itself on exceptional customer service, high quality, and affordable prices.

SOURCE JJ's House