Matomy Media Group Launches Mobile Affiliate Tracking Tool Mobit

TEL AVIV, Israel and NEW YORK, July 30, 2013 /PRNewswire/ --

Global performance marketing company Matomy Media Group today announced the beta launch of Mobit, its new media buying tracking and analytics tool for mobile performance campaigns. MATOMY's Mobit provides end-to-end mobile media buying campaign tracking, reporting and analysis for affiliates. The tool is fully integrated within Matomy Market, the company's affiliate marketing network, and can also be used to manage mobile advertising campaigns from other cost-per-acquisition (CPA) networks.  

Mobit will be publicly unveiled at Affiliate Summit East, Aug. 18-20, in Philadelphia, Pa., USA. Affiliates and media buyers interested in testing Mobit in beta can apply here.

"We're excited to launch Mobit as a value-added service to MATOMY Market," said Erez Gross, senior vice president of mobile advertising at MATOMY. "Mobit offers affiliates, advertisers and media buyers a comprehensive solution for enhancing their mobile media buying campaign margins and profits through exceptional tracking, reporting and insights."

"Mobile is the future of online advertising, and Mobit is the smart solution to affiliates' mobile media buying tracking needs," said Ofer Druker, CEO of Matomy Media Group. "Affiliates who use Mobit will have the ability to accurately track, measure and analyze their mobile media buying campaigns and gain enhanced access to MATOMY's network of more than 5,000 active campaigns from some of the world's leading advertisers. We encourage affiliates and media buyers to try Mobit for smarter and faster management of their mobile advertising campaigns."

Following its beta launch, Mobit will be available for a 45-day free trial for qualifying affiliates and media buyers and then offered for a low monthly fee to non-MATOMY affiliates.  Mobit offers no traffic limit on MATOMY campaigns, and three million free clicks per month for non-MATOMY campaigns.

Key Benefits and Features
Mobit offers a variety of benefits and features to affiliates and media buyers seeking more sophisticated ways to effectively track, measure and analyze their mobile advertising campaigns. Those benefits include:

• Ability to manage all mobile advertising campaigns
  • Run campaigns from any CPA network
  • One-click integration with all Matomy Market campaigns
  • Pre-set and customizable templates with any ad network for quick campaign set-up
• End-to-end campaign tracking and reporting
  • Full mobile reporting metrics: carrier, operating system, device and more
  • Mobile web and app campaigns
  • Automatic data collections
  • Real-time conversion tracking
  • Real-time postback conversion reporting
• Mobit Insights: auto-suggest optimization tool
  • Targeting recommendations to improve campaign margin and profit

MATOMY developed Mobit to help media buyers and affiliates gain insights and enhanced tracking into the growing mobile lead generation and customer acquisition economy. Mobile advertising spend worldwide is expected to reach $12 billion in 2013, according to Magna Global, and performance-based advertising, which includes CPA marketing, comprises 66 percent of all online and mobile advertising spend, according to the IAB.

About Matomy Media Group
Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, search and social marketing, and virtual currency platforms.

With 7 branches worldwide and more than 350 employees, Matomy Media Group serves 40 billion impressions per month for 500 of the world's leading advertisers across 7,000 publishers in 85 countries, and enables optimizing campaigns across all digital media to ensure cost-effective, controlled and high-quality results.

Matomy Media Group is a privately held company. For more information visit http://www.matomy.com and follow Matomy on Facebook http://www.facebook.com/matomymediagroup.

Media Contact, Matomy Headquarters, Israel

Daneka Soudak, Marketing Manager, Matomy Media Group, O: +972-3-3606162, M: +972-54-4482705, E: [email protected]

Media Contact, US

Keith Trivitt, Director, Marketing and Communications, MediaWhiz, O: +1-646-264-0144, M: +1-417-299-5996, E: [email protected]

SOURCE Matomy Media Group