Matco Tools - America's #1 Tool Franchise - Launches New Recruitment Campaign

STOW, Ohio, Feb. 23, 2011 /PRNewswire/ -- Matco Tools is launching a new franchise recruitment campaign to tell the success stories of real franchise owners.  The campaign is focused around the accounts of four real franchise owners.

"We know that starting your own business is a big decision," said Ernie Lauber, senior vice president of sales for Matco Tools. "It's important that potential new franchise owners know that Matco is a world class franchise system and is recognized as the best not only by external sources, like prestigious Entrepreneur Magazine, and by our own franchise members."

The center of the new recruitment campaign is a redesigned website with increased functionality including new video testimonials, flash, and educational webinars.

"Our goal is to recruit the right people who are ready to make change happen for themselves and their families, but don't want to do it alone," Lauber continued.  "Matco offers a proven business model, with support that goes far beyond your business launch.  We're invested in the success of each franchisee."

Matco Tools offers these world-class benefits to franchisees:

• No franchise fees, on-going royalties, or advertising fees
• No real estate investment or employees
• Flexible financing options
• National advertising
• National motorsports sponsorship
• More than 200 new and exclusive product introductions annually
• Outstanding customer and technical support

For more information on franchise opportunities, call 1-888-MYMATCO or visit matcotools.com.

About Matco Tools:

Matco Tools manufactures, distributes and services premium quality automotive equipment, tools, and tool storage for the professional technician. The company has more than 60 years of national brand experience in the automotive equipment industry and a vast product line of more than 13,000 of the highest quality, innovative tools and accessories. The company's franchise offering has no franchise, royalty, or advertising fees. Initial corporate and ongoing local training create and build outstanding value for the franchisee's business.  For more information on Matco Tools products or franchise opportunities, visit www.matcotools.com.

SOURCE Matco Tools

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