MasterClass Announces Class on the Power of Persuasion

Human behavior expert Daniel Pink teaches the importance of operating with morality and authentic connection to achieve better outcomes

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MasterClass

Oct 29, 2020, 09:00 ET

SAN FRANCISCO, Oct. 29, 2020 /PRNewswire/ -- MasterClass, the streaming platform where anyone can learn from the world's best across a wide range of subjects, announced that human behavior expert and #1 New York Times bestselling author Daniel Pink will teach a class on sales and persuasion. In his class, Pink will dispel the outdated notion of the pushy salesperson and instead show how selling and persuading are essential skills for everyone in today's world—whether they're an employee asking their boss for a raise or a parent persuading their child to clean their room. Pink's class is available now exclusively on MasterClass, where subscribers get unlimited access to all 90+ instructors with an annual membership.

"Daniel has an incredible knack for taking complex concepts and making them practical and engaging," said David Rogier, founder and CEO of MasterClass. "In his MasterClass, he uses years of scientific study and research to change the way we think about sales and persuasion and teach members how these skills can be used to achieve better outcomes in any situation."

Pink is the author of four New York Times bestsellers including Drive, When, A Whole New Mind and To Sell Is Human. His provocative books share wisdom on human behavior, business and creativity and have sold more than 3 million copies worldwide. In addition to his successful career as an author, Pink was host and co-executive producer of the National Geographic TV series Crowd Control, which used behavioral science principles and design to explore and explain human nature. Prior to starting his solo career, Pink held multiple positions in politics, including serving as the chief speechwriter for Vice President Al Gore.

"We're all in the business of selling and persuading, and you want to learn how to do it well," Pink said. "In my MasterClass, I will show you how to communicate effectively and cultivate a meaningful connection because when it's done right, successful selling and persuasion makes the other person's life better and makes the world better."

In his MasterClass, Pink will reframe how members think about sales and persuasion, showing the applicability of these essential skills in everyday life, from persuading your child to influencing a group of people. His belief is that the world has changed dramatically in recent years, but our understanding of sales and persuasion has not changed with it. Using tactics grounded in years of research and scientific study, Pink will teach members a human approach to sales, showing the importance of operating with morality and authentic connection to achieve better outcomes. Demonstrating his techniques for the first time ever, he will show members how to persuade by finding common ground and using cognitive biases to their advantage. Building off that foundation, he will outline new sales skills such as attuning yourself to others to create a connection, framing your message to get people to act and becoming self-motivated. Members will also learn a variety of ways to pitch ideas, products and themselves and bounce back from rejection. Members will leave the class inspired not only to use these techniques in their professional lives, but to see the power of these tactics in their everyday personal interactions.

Embed & view the trailer here:
https://youtu.be/My7hjBp4wH0

Download stills here:
https://brandfolder.com/s/99bvwtgzmkhrv3jvxqhwkxjt
Credit: Courtesy of MasterClass

ABOUT MASTERCLASS:
Launched in 2015, MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to 90+ instructors and classes across a wide range of subjects, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour's office, Ron Finley's garden and Neil Gaiman's writing retreat. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms—in bite-size pieces or in a single binge. Cinematic visuals and close-up, hands-on demonstrations make you feel like you're one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. Stream thousands of lessons anywhere, anytime, on mobile, tablet, desktop, Apple TV®, Android™ TV, Amazon Fire TV® and Roku® players and devices.

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Follow Daniel Pink:
Twitter @danielpink
Facebook @danielhpink
LinkedIn https://www.linkedin.com/in/danielpink/

Media Contacts:
Alyssa Bergerson, MasterClass
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Emily Maroon, R&C/PMK
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Daniel Coffey, R&C/PMK
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SOURCE MasterClass