'Master of the Game' Dick de Rijk Takes Centre Stage at MIPFormats 2011

PARIS, Feb. 8, 2011 /PRNewswire/ -- Dick de Rijk, creator of hit TV programmes 'Deal or No Deal,' 'Show Me The Money,' 'Set For Life' and 'You Deserve It,' will give a keynote interview on Saturday 2 April, during MIPFormats, the new pre-MIPTV formats conference & pitching showcase taking place in Cannes on 2-3 April. MIPTV 2011 will be held on 4-7 April.

One of the top creative minds in the formats industry, Dick de Rijk's TV shows have shaped television schedules worldwide. De Rijk's MIPFormats keynote follows hard on the heals of his deal with ABC in the US to acquire new gameshow format 'You Deserve It.'

"People want to see more than anonymous contestants winning huge amounts of money," said Dick de Rijk. "'You Deserve It' is an emotional and thrilling rollercoaster. With the slogan 'It's Better to Give Than to Receive,' this could very well introduce a new game show genre which has ABC written all over it!"

Dick de Rijk will also be presented with the C21/FRAPA Formats Gold Award, which is sponsored by MIPFormats, in recognition of his contribution to the genre.

Pour plus d'informations sur MIPFormats, cliquez ici.

Pour plus d'informations sur votre accreditation presse, cliquez ici.

Pour plus d'informations sur le MIPTV, rendez-vous sur le site www.miptv.com.

Note to editors

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM

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