Massolution® Report Offers Strategic Approaches and Compares Software & Solutions to Help Successfully Select and Launch a Crowdfunding Platform

LOS ANGELES, June 26, 2013 /PRNewswire/ -- Crowdfunding platforms, the online portals that host crowdfunding campaigns and facilitate the transactions, have proven effective for raising capital for social causes, creative projects, and businesses around the world. The market has grown from $530 million funded through 200 platforms in 2009 to $2.7 billion through 600 platforms in 2012. To foster platform success, Massolution®, a research firm specializing in the crowdsourcing and crowdfunding industries, today released a first-of-its-kind report – 2013CF Crowdfunding Market: Software and Solutions – which compares available software and solutions and offers strategic approaches to selecting and launching a crowdfunding platform.

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"More than 600 active crowdfunding platforms exist worldwide, and over 100 are about to break onto the scene in the U.S.," said Carl Esposti, Massolution CEO. "Many new players are evaluating and developing their market strategies for launching their own platforms, including several gearing up for final JOBS Act legislation. Whether it's for donations-, rewards-, lending-, equity-, or royalty-based crowdfunding, this report provides them with the information they need to create powerful crowdfunding platforms."

The 2013CF Crowdfunding Market: Software and Solutions report contains unique insights on the "Buy vs. Build" decision process, and compares more than 30 providers that can help provide the software and solutions to launch and run a crowdfunding platform. It also contains a special section that takes a closer look at the conditions for launching and operating a crowdfunding platform in the U.S. This report provides a reference guide for anyone seeking to use this new form of crowd-based financing – whether operating a platform, investing in the market, or wishing to keep track of market developments.

Selection from Table of Contents:

THE CROWDFUNDING MARKET

• Market Strategy
• Business Model (revenue model and cost components)
• Positioning, Branding, Integration, and Affiliation Options

BUY VS. BUILD

• Requirements and Opportunities
• The "Buy vs. Build" Decision Matrix
• License, Build or Assemble In-House

OTHER CONSIDERATIONS

• Ongoing Support Costs
• Platform Features (mobile and social media integration)
• Operational Considerations (scalability and payment processing)

CROWDFUNDING IN THE U.S.

• Compliance and Tax Compliance
• Rewards as Securities
• Securities Dealer-Brokers

Research Methodology
Massolution conducted extensive market research on available crowdfunding software and solutions, and identified 30 providers of white label solutions as well as a range of additional options for building and launching crowdfunding platforms. Providers of crowdfunding software and solutions were surveyed via multiple questionnaires and individual interviews from January to April 2013.

Subscribers to this report also receive access to online profiles of 30 providers of crowdfunding software and solutions, and functionality tables for each of the five crowdfunding models: donations-, rewards-, equity-, lending-, and royalty-based crowdfunding. The report has been structured to guide the reader through the process of deciding whether or not they should enter the market; whether they should buy or build a platform; and if they choose to buy, with whom they should partner. Massolution has developed a "Buy vs. Build" decision matrix specifically for crowdfunding.

You can purchase a licensed copy of the report here or obtain an excerpt from the report here. To view all research reports, visit http://www.crowdsourcing.org/research.

Journalists interested in a copy of the report can contact Jennifer Moebius at [email protected].

About Massolution®
Massolution® is a unique research and advisory firm specializing in the crowdsourcing and crowdfunding industries, that is helping to write the guidelines for a new way to do and fund business. Massolution works with governments, institutions and enterprises in the design and implementation of crowdsourcing and crowdfunding business models that drive improved business performance, product and service innovation, enhanced levels of customer engagement and in the formation of new sources of capital. Massolution also publishes the industry website www.crowdsourcing.org. To enquire about services, contact [email protected], or for more information, visit www.massolution.com.

Media Contact
Jennifer Moebius
[email protected]
Phone:  +1-617-922-8004

SOURCE Massolution

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