MassMutual Retirement Services' Participant Website Named "Outstanding Website" by the Web Marketing Association

SPRINGFIELD, Mass., Oct. 13, 2011 /PRNewswire/ -- The Web Marketing Association presented its 2011 WebAward for "Outstanding Website" to MassMutual Retirement Services, in honor of its participant website, RetireSmart.com. The annual WebAward Competition recognized the website after its relaunch in January 2011 and is the premier award recognition program for web developers and marketers worldwide.

MassMutual Retirement Services worked with Acsys Interactive, based in Farmington, CT, to design the award-winning website. "After a national search, we chose Acsys to help us provide one comprehensive website that offers the tools and resources participants need to help them be retirement ready," says Kris Gates, assistant vice president of participant and interactive marketing for MassMutual's Retirement Services Division. "Acsys' team really listened and understood our mission. This award is a testament to all the hard work that went into making our RetireSmart website what it is today," adds Gates.

Together, Acsys and MassMutual created a more visually engaging, brand-enhancing online experience consistent with MassMutual's level of service excellence. In addition to the ability to fully manage their retirement plan accounts online, the website provides analysis tools, 'what if' scenarios, and access to retirement resources to help participants stay on target. Other highlights of the website include links to free online seminars, best-selling author Farnoosh Torabi's tips on finance, and many more retirement resources and tools.  

"We are very excited to win this award along with MassMutual," says Stan Valencis, president and chief technology officer of Acsys Interactive. "Our experienced team worked closely with the Retirement Services Division to integrate both retirement plan account management and educational features into one site, www.RetireSmart.com. This site allows participants to research an array of retirement planning information and log into their personal account – all in one place. Additional upgrades to the site included an enhanced look and feel, improved navigation, and links to social networking and new edutainment tools such as the division's Facebook page (www.facebook.com/massmutual) and 'Future Moves' retirement planning game developed to engage the Gen Y population," adds Valencis.

For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at 1-866-444-2601.

About MassMutual

MassMutual's Retirement Services Division has been serving retirement plans for 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 1.3 million participants.

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit www.massmutual.com or 'Like' MassMutual on Facebook and Facebook.com/retiresmart.

About Acsys Interactive

Acsys Interactive (www.acsysinteractive.com) is an award-winning, full-service interactive agency focused on delivering quantifiable results for clients. Services include strategy, branding, design, digital marketing, software development, and hosting. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media, intranet, extranet, ecommerce, portal, and mobile delivery. Its 15 years of experience spans across consumer, financial services, insurance, healthcare, manufacturing, education, and non-profit industries.

About the Web Marketing Association

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

Copyright ©2011 Massachusetts Mutual Life Insurance Company (MassMutual) and affiliates, Springfield, MA 01111-0001. All rights reserved.

Contact:
Jessica Barry
413-744-8334  
[email protected]

SOURCE MassMutual Retirement Services

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