Masklog : The Faceless Book

News provided by

Oct 16, 2014, 06:00 ET

LYON, France, October 16, 2014 /PRNewswire/ --

There is only one solution against the theft of private data on the Internet: to share none of it!

Masklog Logo (PRNewsFoto/Alitheon)

No identity, no coordinates, no email required on Masklog.com.

Masklog is a new online environment that brings together communication and facilitating services as well as security for users who remain anonymous, identified only as the owner of an object with a unique serial number.

(Logo: http://photos.prnewswire.com/prnh/20141015/710193 )

The protection of private data on the Internet is a major problem involving governments, companies and individuals. On Oct. 8, 2014, Google CEO Eric Schmidt affirmed at a round table(1) that rogue access from government agencies threatened to break the Internet.

Even the latest consumer applications that seem not to require a user's identity end up accessing personal data (phone, address, location, email). These applications then know enough about a user's private details to become a threat to them (spam, phishing, scam, etc.).

What becomes necessary is the reestablishment of individuals' confidence, the quality Brad Smith, Legal Consultant for Microsoft, places at the center of the Internet(1). For this, there is only one solution: to never have to provide any private data!

This thinking led to the creation of Masklog, the first Internet environment that provides communication and facilitating services. Identification is achieved only through the specification of the brand and unique number of a personal object (serial number of a watch or of a jewel, IMEI of a mobile phone, etc.): no personal information is required. A password is then used to secure the account.

A personal item with a unique number has many advantages: it is discrete, accessible, unique in the world and separable from its owner. It further replaces the email address typically used as a unique identifier, usually the means of communication at the heart of private data hacking.

Masklog's first communication service enables the exchange of messages with contacts identified by their object: In facts, Masklog manages the sending and receiving of a message from an object to another object. These two objects must have a unique number (like a serial number) to be clearly identified within their respective brand. It then also allows users to store photos of their item as proof of its existence for insurance purposes. Any site can be hacked, but a potential hacker in this case discovers only a photo of an object that belongs to ... an unidentifiable person!

Masklog thus demonstrates that it is possible to create a friendly global Internet that respects privacy and is more secure, using the common sense rules of everyday life.

About

Alitheon was created three years ago by its CEO with French and Swiss investors. For two years now, it has developed research and development work with two university laboratories in order to create other innovative services within Masklog. Its business model is oriented towards brands of items, retailers, suppliers of collateral services and websites managing user accounts.

References

On 8 October 2014, Ron Wyden, Senator of Oregon, USA, organized a round table to discuss the impact of American mass surveillance on the digital economy with:

     - Eric Schmidt, Google (Chairman),
     - Brad Smith, Microsoft (General Counsel and Executive V.P. of Legal and Corporate Affairs),
     - Colin Stretch, Facebook (vice president and general counsel),
     - Ramsey Homsany, Dropbox (General Counsel),
     - John Lilly, Greylock Partners (Partner).

Video of the round table : Tweet Masklog

Contact

Alitheon

Philippe Bonnet
CEO
+33-6-52-09-14-23

Website: https://www.masklog.com
Twitter: @masklog

Press contact: [email protected]
Contact: [email protected]

Press:https://www.masklog.com/en/press/
Masklog Blog: https://www.masklog.com/en/blog/

SOURCE Alitheon