Masimo Deploys Kinaxis RapidResponse for Global Demand and Supply Balancing

OTTAWA, Ontario, June 19, 2012 /PRNewswire/ -- Kinaxis®, provider of RapidResponse®, a cloud-based solution at the heart of planning and response management for value chain operations, today announced that Masimo Corporation, a leading medical device provider, has deployed Kinaxis RapidResponse as its core planning and analytics engine.

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Masimo develops and manufactures noninvasive patient monitoring technologies.  As one of the fastest growing players in the medical device space, the company faced challenges with managing and scaling current systems and processes to support its growing supply chain operations.  To sustain its commitment to improving patient outcomes and reducing cost of care, Masimo needs to operate at peak performance, leveraging robust data analysis and dynamic assessment of "what-if" scenarios.  This required an investment in technology to support its burgeoning business and escalating operational needs.

RapidResponse facilitates multiple supply chain planning functions for Masimo; including bill of material (BOM) creation and maintenance, materials resource planning (MRP), forecast maintenance, purchase order and work-order management, as well as customer order prioritization. In particular, the product's 'prioritized actions' resources enables schedulers, planners, and buyers to focus their efforts on the highest priority issues at hand. Recommended actions are dynamically reprioritized as changes in demand, supply, and product occur.

The RapidResponse implementation was completed in April and has offered immediate value to its growing user base. The return on investment (ROI) for this deployment is expected to come in short-order in the form of:

• reduced inventory levels, and improved inventory turns;
• superior on-time delivery;
• condensed planning cycle times; and
• accurate projections and consistent achievement of quarter-end revenue targets.

"We turned to RapidResponse because its supply-management capabilities allow us to better manage our expanding enterprise," said Tony Allan, Masimo's Chief Operating Officer.  "The breadth of capabilities and the flexibility of the solution are critical as we navigate the growth of our company and the development of our portfolio of clinically-proven products."

"We are proud that RapidResponse is the chosen planning and response management system for Masimo," said Kirk Munroe, Vice President of Product for Kinaxis.  "We believe in RapidResponse as the technology enabler for driving effective demand and supply balancing decisions that ultimately propel corporate performance, risk management and customer satisfaction improvements for the company."

About Kinaxis
Kinaxis delivers a cloud-based solution at the heart of planning and response management for value chain operations. Large manufacturing companies with complex supply chain networks and volatile business environments rely on RapidResponse for collaborative planning, continuous performance monitoring, and coordinated response to plan variances across multiple areas of the business. With RapidResponse, enterprises are able to attain a control tower solution that encompasses a full spectrum of supply chain related business processes, including such functions as: S&OP, supply and capacity planning, demand planning, and supplier collaboration. As a result, Kinaxis customers have replaced disparate planning and performance management tools and are realizing significant operations performance breakthroughs. From a single product, customers are able to make both long-term and real-time demand and supply balancing decisions quickly, collaboratively, and in line with the shared business objectives of multiple stakeholders.

Contact Kinaxis

      Lori Smith
      Tel: +1 613-592-5780 ext. 5297
      [email protected]

SOURCE Kinaxis

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