TAMPA, Fla., Dec 27, 2011 /PRNewswire/ -- Mascus, one of the largest marketplaces in the world for the sale of transportation vehicles, construction machinery, agricultural, material-handling and forestry equipment is delighted to announce a new office in one of the most influential markets in the world – Russia.
The company has signed a new licensing agreement with Pro-Machinery, based in Moscow. Mascus has had connections and online activity within the Russian market for some time through its portal www.mascus.ru but its new partner Pro-Machinery will boost this presence with a local Mascus office and a team focused on promoting the brand across the country and helping buyers & sellers of used equipment and trucks from all over Russia.
"Russia is a very important market for us. Not only does it present us with an important export market for the rest of Europe and Asia, but it also has important trading links with Japan and China," explains Fredrik Larsson, Managing Director of Mascus. "By building a strong base in Russia with the co-operation of Pro-Machinery, we are reaching a much larger Russian speaking audience. Our portal allows buyers to talk to local dealers direct and allows dealers to offer their products to customers all over the world. It's a major step forward for both Mascus and the Russian marketplace," he adds.
A country on the rise
The Russian economy is recovering well after the global financial crisis and has both a large domestic market, and a rapidly expanding export industry. Mascus hopes to consolidate both these areas into one easy-to-use portal, giving both end-users and dealers the opportunity to reach a much wider audience. Other countries such as the Ukraine benefit from trade links with Russia, and Mascus' new portal in Russian will strengthen these ties considerably.
Talking your language
The launch of Mascus Russia is a significant step forward for the Russian used equipment and truck market, with no other company currently offering local dealers the same caliber of sales tools. "Mascus gives dealers a whole new level of sales technology to reach buyers across the country in their own language," says Sales Director Rickard Petersson. "It also opens up international markets with no language or currency barrier to transactions."
Building links across continents
Mascus now has a local presence in 42 countries across five continents, making it one of the largest and most influential global portals in the world. "The new licensing agreement with Russia puts Mascus at the cutting edge of international trade," explains USA Country Manager Marc Mandt. "A massive market like Russia not only opens doors for its domestic users and sellers, but also strengthens important trade links with countries across the globe, and provides excellent opportunities for our dealers here in the US."
Contacts:
Fredrik Larsson, Managing Director, +358 50 314 2511, [email protected]
Rickard Petersson, Sales Director, + 46 70 660 2780, [email protected]
Dmitry Pletniov, Regional Manager, +7 495 998-6333, [email protected]
Marc Mandt, USA Country Manager, +1 813-635-1310, [email protected]
About Mascus:
Mascus (www.mascus.com) - Is a marketplace for used farm machinery, forestry, and grounds care equipment and transportation vehicles. Product ranges include used tractors, used trailers, used trucks, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.
SOURCE Mascus USA
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