Marvel Super Heroes Fly High with P.S. from Aeropostale

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- Marvel Entertainment, LLC, a global character-based entertainment company, and Aeropostale, Inc. (NYSE: ARO), the parent company to kid's retailer P.S. from Aeropostale®, today announced an exclusive collection of Marvel Super Hero merchandise available under the P.S. from Aeropostale brand. The apparel and accessories line will be targeted to P.S. from Aeropostale customers, kids between the ages of four and 12 years-old, and will include designs inspired by classic Marvel Super Heroes such as Spider-Man as well as next summer's blockbuster film event, Marvel's 'The Avengers,' which features Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye.

"The P.S. brand is focused on providing innovative, fun fashion at great value," said Scott Birnbaum, Senior Vice President, Marketing and E-commerce of Aeropostale, Inc. "The partnership with Marvel combines the world's most popular Super Heroes with our fresh designs to create a unique and exciting addition to our holiday collection."

The initial product including t-shirts, hoodies and accessories will debut this October in P.S. from Aeropostale stores across the U.S. and online at www.ps4u.com. Additional apparel and accessories will continue rolling out in support of Marvel's 'The Avengers' in theaters on May 4, 2012.

P.S. from Aeropostale will be supporting the Marvel Super Hero collection with an integrated marketing and promotional campaign which includes in-store displays, social media outreach, a Super Heroes shop at www.ps4u.com and character appearances in several of its P.S. from Aeropostale stores on October 15, 2011.

"We continue to identify ways to grow outside traditional product categories and distribution channels and feel that the new relationship with P.S. from Aeropostale further demonstrates Marvel's aggressive push into new retail sectors," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "Combining P.S. from Aeropostale's DNA with our Super Heroes has resulted in a fashion forward collection that is both cool for kids while also pleasing to parents."

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com. The Company currently operates 918 Aeropostale stores in 50 states and Puerto Rico, 65 Aeropostale stores in Canada and 66 P.S. from Aeropostale stores in 17 states.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

Company Contact:
Kenneth Ohashi/Vice President, Investor & Media Relations (646) 452-1876 or [email protected]

Media Contacts:
Quinn Solomon/Director, Public Relations, Aeropostale, Inc. (646) 452-1820 or [email protected]

SOURCE Aeropostale, Inc.

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