Martin's Potato Chips Honored by the Pennsylvania Breast Cancer Coalition

"Martin's Chips in for a Cure" receives Pink Ribbon Award

EPHRATA, Pa., Nov. 1, 2010 /PRNewswire-USNewswire/ -- Martin's Potato Chips, Inc., a leading business in Pennsylvania, received the 2010 Pink Ribbon Award from the PA Breast Cancer Coalition (PBCC) for its "Martin's Chips in for a Cure" campaign.  The presentation took place at a luncheon session during the PA Breast Cancer Coalition Annual Conference at the Harrisburg Hilton on Wednesday, October 13, 2010.  

(Photo: http://photos.prnewswire.com/prnh/20101101/DC92275)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101101/DC92275)

In 2009, Martin's created a breast cancer fundraising and awareness campaign featuring their most popular product, the 9 ounce bag of "Kettle-Cook'd" chips.  Around Mother's Day and throughout October, Martin's turned their logo pink and the PBCC received 25 cents for each special pink ribbon bag sold.  This innovative project rose over $29,000 last year.  Not only did it help fund PBCC programs but it also increased breast cancer awareness across PA.

Pat Halpin-Murphy, President and Founder of the PBCC said, "Thanks to the fundraising efforts of Martin's Potato Chips, we can continue to spread the message of breast cancer awareness.  We are thrilled that they have teamed up in support of the PA Breast Cancer Coalition and the women that we serve across the state."

"All of us at Martin's are extremely proud to support the PA Breast Cancer Coalition in their quest to promote awareness and find a cure for the most important health issue that women face today," said Butch Potter, President and CEO of Martin's Potato Chips, Inc.

The PA Breast Cancer Coalition represents, supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and breast cancer research grants.  The PBCC is a statewide non-profit organization dedicated to finding a cure now…so our daughters won't have to.  For more information, please call 1-800-377-8828 or visit www.PABreastCancer.org.

SOURCE Pennsylvania Breast Cancer Coalition