Martin Luther King III Recalls Words of His Father in New Video Produced by Bounce TV

"Non-violence is a powerful and just weapon...it is a sword that heals"

#SwordThatHeals

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Dec 17, 2014, 11:21 ET

ATLANTA, Dec. 17, 2014 /PRNewswire/ -- In the wake of recent decisions in Ferguson, MO and Staten Island, NY and protests around the country, Martin Luther King III (@OfficialMLK3) is asking the country to remember his father's words about non-violence in a new public service initiative.

Martin Luther King III is asking the country to remember his father’s words about non-violence in a new public service initiative. #SwordThatHeals @OfficialMLK3 @bounce_tv

In a new video, produced by the Bounce TV television network of which King III is a founder and board member, the son of the Civil Rights pioneer Dr. Martin Luther King, Jr. says: "My father once said, 'Non-violence is a powerful and just weapon, which cuts without wounding and ennobles the man who wields it. It is a sword that heals.' And healing is what we need...after Michael Brown and Eric Garner... It's important to remember his words, now and always."

The video is being shared on social media and can be found at:
http://bnce.tv/swordthatheals
FACEBOOK: https://www.facebook.com/bouncetv
TWITTER: https://twitter.com/bounce_tv #SwordThatHeals
INSTAGRAM: http://instagram.com/bouncetv
YOUTUBE: http://www.youtube.com/BounceTVOurWay

Bounce TV (@bounce_tv) will begin airing the video nationally today; check local listings at BounceTV.com.

Bounce TV is the nation's first and only over-the-air broadcast television network designed for African American audiences and seen on the signals of local broadcast stations around the country.