'Martha's Everyday Food™' App Version 2.0 Now Available on App Store
New Functionalities Including Recipe Shuffle™ and How-To Videos Create a More Customized and Interactive User Experience
NEW YORK, June 7, 2011 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that version 2.0 of Martha's Everyday Food™ App is now available on the App Store for iPhone and iPod touch. This redesigned version of Martha Stewart's popular iPhone app has been built from the ground up with across-the-board improvements and several new features, while still giving users access to thousands of delicious, family-friendly Everyday Food® magazine recipes.
With the updated app, users will enjoy a sleeker design, including a new homepage featuring larger photos with pinch-to-zoom technology and a streamlined format that makes the app even easier to browse. It also includes an enhanced shopping list feature powered by ZipList, a customizable, digital grocery planning and shopping service, that combines ingredients from different recipes for easier grocery shopping. In addition, the popular Dinner Tonight™ feature, which serves up a daily, seasonal main course recipe chosen by Everyday Food's editors, now includes a seven-day archive.
"Since its initial launch, Martha's Everyday Food™ App has been a go-to resource for thousands of home cooks who rely on the Everyday Food® magazine team for guidance at the grocery store and in the kitchen every single day," said Anna Last, Editor-in-Chief of Everyday Food® magazine. "Creating this new version allowed our editors to take complete ownership of the app's design, from the stunning photography the magazine is known for to the user-friendly functionality that has come to be expected from all Martha Stewart apps."
New features of Martha's Everyday Food™ App include:
- Recipe Shuffle™: Lets users create an instant meal with a flick of the wrist. Just shake the iPhone to bring up new recipes for a main course, side, dessert, and drink. Click to view the ones you like, and save to Favorites.
- Recipe Finder: Allows users to search for recipes by main ingredient, course, meal, preparation time and more.
- Watch & Learn: How-to videos featuring Everyday Food® editors demonstrating basic culinary techniques such as braising, grilling, and sauteing.
- Exclusive daily articles by Everyday Food® editors including these weekly topics: Healthy Eating, In Season, Cravings, On the Side, Sweet Spot, and Weekend Chef – each with a complete archive.
Martha's Everyday Food™ App is available for a special promotional price of $2.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
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