Martha Bakes To Premiere Fourth Season On PBS Beginning January 10th
-- Domino Foods, Inc. will serve as sponsor
NEW YORK, Jan. 7, 2015 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced today that the fourth season of the ever-popular teaching program, Martha Bakes, will premiere on PBS stations nationwide beginning January 10, 2015 (check local listings). The program will be presented in association with WETA Washington, D.C., the flagship public broadcaster in the nation's capital. Domino Foods, Inc., featuring Domino® Sugar and C&H® Sugar, will serve as the show's sponsor.
The fourth season of Martha Bakes follows three successful seasons that have vaulted the series into the top ten cooking shows on public television since it premiered in April 2013. Average weekly audiences increased by 33% from 2013 to 2014. Martha Bakes is the most visited show on PBS's digital cooking portal, PBS Food, and recipes from the show consistently rank among the top viewed recipes on PBS Food. The series has been viewed in 95% of U.S. television households, according to TRAC Media Services.
In each 30-minute episode of Martha Bakes—produced by MSO—Emmy® Award-winning TV host Martha Stewart shares her best baking tips and techniques, teaching viewers to create delectable baked goods from scratch in their own kitchens.
"I'm thrilled with the success of Martha Bakes and that it is back for a fourth season," said Ms. Stewart. "It's great to see such enthusiastic audiences who continue to love home baking."
This season, Domino Foods, Inc. will serve as the sponsor. "Our participation with Martha Stewart and Martha Bakes means a great deal to us," said Brian O'Malley, President & CEO of Domino Foods, Inc. "We understand how important it is to teach the art and science of baking so that families can continue to create special memories with the next generation of bakers. Thanks to Martha Bakes through PBS, that learning will continue, and we're glad Domino® Sugar and C&H® Sugar can be a part of that."
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO's television and video programming includes "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. Martha Live, a radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 109. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, JCPenney, Staples, PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.
About WETA Washington, DC
WETA Washington, D.C., is one of the largest producing stations of new content for public television in the United States. WETA productions and co-productions include PBS NewsHour, Washington Week with Gwen Ifill, The Kennedy Center Mark Twain Prize, In Performance at the White House, The Library of Congress Gershwin Prize, and documentaries by filmmaker Ken Burns, including the upcoming The Story of Cancer: The Emperor of All Maladies, premiering Spring 2015. Sharon Percy Rockefeller is president and CEO. More information on WETA and its programs and services is available at www.weta.org.
About PBS
PBS, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and its website, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
About Domino Foods, Inc.
Domino Foods, Inc. sells two of the nation's leading brands of sugar Domino® Sugar and C&H® Sugar. For more than 100 years, Domino® and C&H® Sugar have joined millions of Americans in their kitchens to help bake something special and create memories that last a lifetime. Share the joy of baking with family and friends by using 100% pure cane sugar from Domino and C&H. For classic recipes, baking tips, product information and so much more, visit www.dominosugar.com and www.chsugar.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
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