Marshalls Unveils the Best Way to Shake Up Your Routine - Surprise Yourself!

Marshalls launches campaign to inspire women to open themselves up to new possibilities

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May 09, 2016, 10:00 ET

FRAMINGHAM, Mass., May 9, 2016 /PRNewswire/ -- From weekly meal delivery services that spice up the dinnertime repertoire to flexible fitness memberships that exercise muscles you didn't know existed, it's clear that women are craving a welcomed break from the everyday. In fact, what's encouraging women to gravitate towards these activities is the element of surprise. According to a recent survey of 1,000 women conducted by Marshalls, an overwhelming 92 percent are open to trying something new to shake up their routine, and when they do, most women (89%) feel happy, excited or surprised.

Whether it's the process of getting kids ready for school or a go-to order from your usual take out restaurant, most women have an everyday routine they follow. In fact, 83 percent of women recognize that having an everyday routine helps keep their life running smoothly; however, as comforting as it is, they can become a little…routine. Marshalls believes life is better with surprises and wants to inspire women to take a break from the monotony by opening themselves up to new possibilities.

The retailer has partnered with some of the most buzzed about digital influencers to share quick and easy ways to shake things up, and perhaps learn something new along the way via a series of surprising live streams. From beauty to fashion to food, these influencers are seen as experts within their specialty, so Marshalls has challenged them to get out of their comfort zone and surprise themselves by considering new possibilities.

The live stream series will kick off with Facebook on May 11 with beauty influencer, Teni Panosian of MissMaven.com. Her session will be revealed once it goes live on Teni's Facebook page at 3pm EST - and is guaranteed to take her out of her beauty world.

"I am so grateful that I get to do what I love every day, and inspire my viewers to take risks and experiment with different fashion and beauty trends," said Teni Panosian. "That's why I'm excited to partner with Marshalls to try something new and be able to share it with my community. While I can't share much about my session, my only clue is that it was inspired by a variety of items I picked up at Marshalls, including a stunning, colorful swirled scarf, and it's sure to be surprising!"

Marshalls offers an always-changing selection of high-quality and unique merchandise that will provide an easy surprise fix every time shoppers' visit the store. Whether it's a colorful yoga mat that encourages a change to the usual workout, the cookies and cream scented candle that leads to baking an unexpected after-dinner dessert treat, or a piece of aquatic wall art that inspires a call to a travel agent, Marshalls can offer the surprising finds that women crave to inspire them to try something new.

Fans can follow Marshalls on Facebook to watch Teni unveil her surprising feat on May 11, and to track future live stream events.

ABOUT MARSHALLS
Marshalls is one of the nation's leading off-price family retailers with more than 1,000 stores spanning 48 states and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a surprising selection of high-quality, on-trend brand name and designer merchandise for men, women and children, footwear, accessories and home merchandise - all at incredible prices.

For fashion tips, style alerts and more, visit us on Facebook at facebook.com/marshalls, Twitter at @marshalls, Pinterest at pinterest.com/marshalls and Instagram at @marshalls. For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.

CONTACT:
Jenni Evora
Edelman
Office: (212) 277-3728
[email protected]

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SOURCE Marshalls