Mars Wrigley Takes The Decision Out Of "Sweet Or Salty" With New Innovation, TWIX® Salted Caramel

Available in September, TWIX® Salted Caramel delivers an exciting twist on the beloved flavors of a classic TWIX® bar

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Sep 01, 2021, 08:00 ET

NEWARK, N.J., Sept. 1, 2021 /PRNewswire/ -- Today, TWIX® unveiled its latest product innovation, TWIX Salted Caramel, which is perfect for those that don't want to choose between a sweet or salty treat. Packed with salted caramel, crunchy cookie and covered in a milk chocolate coating, TWIX Salted Caramel takes the beloved flavors of the classic TWIX bar to new heights. The new innovation features the classic three layers TWIX fans know and love, crispy cookie, soft caramel and milk chocolate, but with a pinch of salt for a new sweet and salty experience.

TWIX® Salted Caramel, featuring salted caramel, crunchy cookie and a milk chocolate coating, takes the decision out of choosing between a sweet or salty treat.

"We're thrilled to bring better moments and more smiles to fans by introducing TWIX Salted Caramel, the perfect treat for those who favor cookie & sweet and salty flavor combinations," said Michelle Deignan, Mars Wrigley Senior Brand Director. "While TWIX fans will still need to pick a side when it comes to choosing between right TWIX or left TWIX, they will no longer have to decide between a sweet or salty treat with TWIX Salted Caramel."

TWIX Salted Caramel will be hitting shelves at select retailers in September, with nationwide availability beginning in 2022 in Single (1.4 ounces) and Share (2.8 ounces) sizes. For more information on TWIX, please visit TWIX.com and join in on the conversation by using #TWIX on Facebook, Twitter and Instagram.

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass , inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated