MARS Wrigley Confectionery Puts Sophisticated Twist on Summer Treat with New DOVE® Gelato Bars

DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars Now Available Nationwide

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May 14, 2019, 09:00 ET

HACKETTSTOWN, N.J., May 14, 2019 /PRNewswire/ -- With summer just around the corner, Mars Wrigley Confectionery is introducing a new Gelato line that puts a refined twist on the classic DOVE® Ice Cream Bar. The iconic bar will now come in two artisanal, rich gelato varieties, offering the ultimate solution to summertime cravings: DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars.

The DOVE® Gelato Salted Caramel bar variety offers a smooth base of salted caramel gelato with a dark chocolate and decadent butter toffee crisp cloak. The DOVE® Gelato Triple Chocolate bar variety offers triple the chocolaty taste, featuring velvety chocolate gelato coated in silky smooth DOVE® dark chocolate, with rich chocolate cookie bits.

"The new DOVE® Gelato line offers our consumers a new way to indulge this summer," said Marketing Director of Mars Ice Cream, Emily Strobel. "We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich DOVE® Chocolate flavor consumers know and love."

DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate are available nationwide at convenience, drug, mass and grocery stores with a suggested retail price of $4.79 per one 3-pack box.

To find more information on any of the DOVE® Ice Cream products, visit dovechocolate.com, Facebook, Twitter and Instagram.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, and COCOAVIA®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated