Mars Wrigley Brings Better Moments And More Smiles To Fans This Holiday Season With A First Ever Digital Snowball Fight For All, Brought To You By The M&M'S® Brand

The M&M'S Brand Celebrates The Launch Of White Chocolate Pretzel Snowballs Innovation With A Festive Social Media Giveaway

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Mars, Incorporated

Nov 09, 2021, 10:23 ET

NEWARK, N.J., Nov. 9, 2021 /PRNewswire/ -- The M&M'S® brand is dedicated to creating a world where we all belong, so to celebrate the highly anticipated M&M'S® White Chocolate Pretzel Snowballs landing on store shelves, today, the M&M'S brand announced its first-ever digital snowball fight helping fans across the country get in the holiday spirit.

To join in on the fun, fans can check out the White Chocolate Pretzel Snowballs posts on M&M'S Instagram or Twitter beginning on November 9 and "hit" their friends with a digital snowball by commenting on the post and tagging a friend. Consumers who are "tagged" can also enter the sweepstakes by "throwing a snowball" back at their friend or "hitting" someone new by tagging them on the posts.

The national sweepstakes will run through Sunday, November 28, and six participants who commented on the post and tagged a friend will be selected at random to win a $500 gift card, an exclusive first taste of upcoming M&M'S product, and a year's supply of the new, limited-edition M&M'S White Chocolate Pretzel Snowballs.

"Perfect for holiday candy bowls, cookie baking, gingerbread house decorating, and more, our seasonal innovations help to deliver better moments with friends and family," said Tanya Berman, Seasonal Marketing for Mars Wrigley. "This year, our digital snowball fight offers a way for everyone to get in on the fun and make each other's season a little bit brighter."

Created exclusively for the 2021 holiday season, M&M'S White Chocolate Pretzel Snowballs are the perfect balance of salty and sweet. Combining a rich, white chocolate shell with a crunchy, pretzel-filled center the M&M'S variety is currently available at retailers nationwide and on MMS.com in a Single (1.14 oz.), Share Size (2.83 oz.) and Laydown Bag (7.44 oz.).

For more information on the M&M'S White Chocolate Pretzel Snowballs National Sweepstakes and full contest rules please visit M&M'S on Twitter and Instagram. For more information on the White Chocolate Pretzel Snowballs visit mms.com.

ABOUT MARS, INCORPORATED

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.