Mars Petcare Launches CRAVE™ - A New Brand Of High-Protein Dog And Cat Food Catering To Pets' Instinctual Desires

FRANKLIN, Tenn., July 25, 2017 /PRNewswire/ -- Mars Petcare, a leader in the pet food industry, introduces CRAVE™, a new brand of dog and cat food crafted to nourish pets through high-protein, meat-first, grain-free recipes – like the diets of their wolf and wildcat ancestors – providing nutrients for a strong, lean body and energy to chase. Offered at both pet specialty stores and mass retailers at a competitive price, the CRAVE™ brand makes it simple for pet owners to incorporate a high-protein, ancestral diet into their pets' lives. 

"Every dog and cat shares a connection with their wild ancestors – from their natural behaviors to their nutritional needs," said Eric Huston, Marketing Director, Mars Petcare.  "What sets the CRAVE™ brand apart is that we're offering specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat's inner animal."

Each bag of CRAVE™ food is grain free, and includes no chicken by-product meal, corn, wheat, soy protein or artificial flavors and artificial preservatives. The full 2017 CRAVE™ brand portfolio includes 12 recipes across dry dog, dry cat and wet cat food:

• CRAVE™ Dry Dog Food: Adult Dog Food With Protein From Chicken; Adult Dog Food With Protein From Lamb & Venison; Adult Dog Food With Protein From Salmon & Ocean Fish
• CRAVE™ Dry Cat Food: Adult Dry Cat Food With Protein From Chicken; Adult Dry Cat Food With Protein From Salmon & Ocean Fish; Adult Indoor Cat Dry Cat Food With Protein From Chicken & Salmon
• CRAVE™ Wet Cat Food: Turkey Paté; Chicken Paté, Salmon Paté, Chicken & Beef Paté, Turkey & Duck Paté, Salmon & Trout Paté

CRAVE™ dog and cat food lines are now available in-store or online at major retailers such as Amazon, Chewy, Kroger, Meijer, Target, Ahold, Walmart*, PetSmart and more, and products are already receiving positive reviews**. Dog Food Advisor, one of the most trusted Dog Food reviews sites, has given the CRAVE™ Adult Dry Dog Food line 5 out of 5 stars, noting that the brand is "Enthusiastically recommended."  In addition, Cat Food DB, a top Cat Food rankings site, has awarded the full CRAVE™ Cat Food line 7.8 out of 10 stars, saying, "CRAVE™ is significantly above the average overall cat food brand."

The suggested retail price for CRAVE™ products ranges from $11.99-$44.99 (4 and 22lb bags) for dry dog food, $7.49-$32.99 (2-10lb bags) for dry cat food, $1.19-$13.99 (twin pack, multipacks) for wet cat food.  

To learn more about the CRAVE™ brand and its protein-rich dog and cat food offerings, visit CravePetFoods.com. Find us on Facebook.com/CRAVEpetfoods, Twitter.com/CRAVEpetfoods and Instagram.com/CRAVEpetfoods.

*All CRAVE™ products available at Walmart.com; CRAVE™ cat products (wet and dry) available in Walmart stores.

**Dog Food Advisor and Cat Food DB are third-party, privately-owned websites with no paid affiliations with Mars Petcare or the Pet Food Industry.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

About the CRAVE™ Brand
Every dog and cat shares a connection with their ancestors.  To respect the animal inside, Mars Petcare introduced CRAVE™, a new brand of dog and cat food crafted with your pets natural desires in mind. CRAVE™ recipes are crafted with high-quality animal protein, real meat as the first ingredient and no grains. Launched in May, 2017, the brand offers high-quality, specialty products at an affordable price and accessible location. To learn more about the CRAVE™ brand and its protein-rich dog and cat food offerings, please visit www.CravePetFoods.com.  

®/™ Trademarks © Mars, Incorporated 2017.

SOURCE Mars Petcare

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http://cravepetfoods.com/