Mars, Incorporated Wins 11 Awards At Cannes Lions 2014

Former Recipient of Advertiser of the Year in 2012, Mars is recognized for radio, film, media, outdoor and press advertising at this year's International Festival of Creativity

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Mars, Incorporated

Jun 24, 2014, 03:00 ET

CANNES, France, June 24, 2014 /PRNewswire/ -- Today, Mars, Incorporated announces that it has picked up 11 awards at the annual Cannes Lions International Festival of Creativity. Mars was celebrated for its work on its New Zealand PEDIGREE® and Australian M&M'S® radio campaigns in particular, each picking up multiple Silver awards in the Radio category.

Since 1990, Mars has won more than 100 Cannes Lions awards across different categories (12 Gold, 34 Silver, 64 Bronze and two Creative Effectiveness Lions), including the Radio Grand Prix in 2007 for the SNICKERS® 'Hoedown' ad and 2012 Advertiser of the Year. The 2014 awards recognize the creativity of Mars campaigns for its Petcare, Chocolate, Wrigley business segments and agency partners BBDO and DDB spanning the globe from Australia, Brazil, Germany, Mexico, New Zealand to the USA:

RADIO LIONS - Award / Agency / Brand / Title / Country
- SILVER / COLENSO BBDO Auckland / PEDIGREE® / "Talkies" / New Zealand
- SILVER / COLENSO BBDO Auckland / PEDIGREE® / "K9FM" / New Zealand
- SILVER / CLEMENGER BBDO MELBOURNE / M&M'S® / "Argument", "Tears", "Refill" / Australia
FILM LIONS - Award / Agency / Brand / Title / Country
- BRONZE / DDB CHICAGO / SKITTLES® / "Smile", / USA
- BRONZE / DDB CHICAGO / SKITTLES® / "Cloud", "Groomer", "Vet" / USA
- BRONZE / BBDO MEXICO / PEDIGREE / "We have to talk" / Mexico
MEDIA LIONS - Award / Agency / Brand / Title / Country
- BRONZE / CLEMENGER BBDO MELBOURNE / SNICKERS® / "Aussie Builders" / Australia
OUTDOOR LIONS - Award / Agency / Brand / Title / Country
- BRONZE / BBDO MEXICO / PEDIGREE® ADOPTION DRIVE / "Matilda", "Family", "Tommy" / Mexico
- BRONZE / ALMAPBBDO, Sao Paulo / PEDIGREE® / "Bottle", "Stick", "Suicidal" / Brazil
PRESS LIONS - Award / Agency / Brand / Title / Country
- BRONZE / BBDO GERMANY, Berlin / PEDIGREE® / "Norbert", "Wilson", "Sandra" / Germany
- BRONZE / BBDO NEW YORK / SNICKERS® BITES / "Bear" / USA

Commenting on the awards Bruce McColl, chief marketing officer, Mars, Incorporated said, "As a company, we believe in the power of creativity and it is great that the campaigns that represent our global portfolio of favorite brands have been rewarded again in this way. This recognition is testament to our talented marketers and agency partners and the challenge we set ourselves to ensure our campaigns are cutting-edge, while ensuring the work is fun, engaging and continually advancing."

To learn more about careers in marketing at Mars, please visit http://www.mars.com/careers

To learn more about Mars at Cannes Lions over the years, please visit http://www.mars.com/cannes

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. To learn more, visit http://www.canneslions.com

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

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