Marnie Bennett Explains the Value Technology Holds for Real Estate Professionals

OTTAWA, Ontario, July 17, 2012 /PRNewswire/ -- The Wall Street Journal has reported that real estate professionals are increasingly using technology to meet their goals. Marnie Bennett, founder and broker of Bennett Property Shop Realty, explains how large a role technology plays in her business.

The Wall Street Journal reports that the real estate industry is becoming increasingly reliant on technology, although it is simultaneously holding on to direct mail marketing tactics. The report is based on a survey of over 2,000 real estate professionals. These professionals have indicated that their budget for technology—including technologically-based marketing practices—has expanded. Marnie Bennett, founder and broker of Bennett Property Shop Realty in Ottawa, Canada, agrees that the technology is giving real estate professionals an edge in the market.

The report cites the most successful real estate agents as investing heaviest in technological products and services. From websites to social media platforms to blogs, these professionals are reaching out to their clientele in new ways—ways that make it more convenient for consumers who are in the market for a new home to connect with the real estate professionals who are eager to do business with them.  

"As one of the world's leading real estate agencies, technology is the number one marketing tool that the Bennett Property Shop Realty uses to increase its ever-growing real estate business," comments Marnie Bennett, "and it is the only way to provide top of the line service to international clientele. We market and sell properties all over the world and know that having the best websites and an edge regarding technology is a must. In fact, over 90 percent of our leads are generated over the Internet. We have over 3,500 Facebook hits per month, Twitter accounts, search engine optimization, and a real estate channel on YouTube."

Marnie Bennett understands that, while it is certainly a major asset, technology has not replaced old fashioned hard work. She uses technology to attract clients and then applies her insight and expertise to provide them with the service they need: "Statistics show that 92 percent of buyers and sellers look on the Internet first, prior to calling an agent. Living in the nation's capital, Ottawa, Canada, we have the highest PC users of any other city in the country. To be an industry leader, it is critical that we use technology to our advantage when creating the best possible marketing strategy, allowing us to advertise and sell homes while generating the highest price and demand."

Marnie Bennett and other leading real estate professionals look forward to the innovative ways in which future technological resources will assist in their marketing strategies.

ABOUT:
Marnie Bennett is the founder and broker of Bennett Property Shop Realty. A specialist in condo and home development marketing strategies, Marnie Bennett has pioneered Ottawa's home construction industry. In addition to utilizing thorough industry knowledge and invaluable experience to the benefit of her clients, Marnie Bennett is always looking for exciting new ways to improve her business and serve her customers.

SOURCE Marnie Bennett