Marley Coffee Expands International Presence with Japanese Distribution Partner

LOS ANGELES and TOKYO, Feb. 28, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced that IMT Imedia Cafe has become a new distribution partner in Japan.  IMT Imedia Cafe is a strategic alliance between a Japanese enterprise and Colombian coffee farmers, processors and exporters who specialize in gourmet and specialty coffees.  The partnership is expected to significantly expand the availability and retail presence of Marley Coffee in Tokyo and elsewhere in Japan.

Imedia Cafe plans to aggressively expand distribution of Marley Coffee to retailers throughout Japan and will feature Marley Coffee at eco-minded consumer events, reggae festivals and industry trade shows.  Japan has historically been the largest importer of Jamaican Blue Mountain beans and, overall, is the fourth biggest coffee market in the world behind the United States, Brazil and Germany.  The average Japanese person will drink nearly 11 cups of coffee per week.  For sales inquires in this region, please contact: +81-45-321-2259, [email protected], or visit: www.marleycoffee.jp.

"Japan is one of the world's largest coffee markets and the Marley family continue to be iconic figures in Japanese popular culture," said Brent Toevs, CEO, Marley Coffee. "IMT Imedia Cafe is a wonderful partner who understands what Marley Coffee stands for and shares our values.  We look forward to working together to expand our presence in Japan as we continue to extend distribution of Marley Coffee worldwide."

Imedia Cafe has been in the coffee business since 2007, promoting and selling organic certified specialty grade level green beans from Latin America in Japan. The company carries out a fair trade project together with Colombian enterprises and NGOs working for the improvement of life condition of low-income farmers.  Imedia Cafe partners with coffee growers with Cup of Excellence in Colombia, Guatemala and Costa Rica as well as the Best of Panama.

"Our business is built upon a simple concept that aligns with Marley Coffee — Fair to the people, pure to the earth," said Emiko Ichinose, IMT Imedia Cafe. "We learned about Marley Coffee nearly two years ago and have spent the past year researching and testing the viability of Marley Coffee in the Japanese market.  We are already selling Marley Coffee to our customers and foresee great success for Marley Coffee in Japan."

Marley Coffee currently offers seven varieties of new Marley Coffee Organic Ground packed in 8oz. bags and featuring the iconic Marley Lion and image of Rohan Marley. Marley Coffee Organic Ground is certified USDA organic.  Marley Coffee also offers a premium assortment of 12oz. Whole Bean Coffee as well as Single-Serve Pods for home, office and food service.

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital.  A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.

About Marley Coffee 

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.  Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

For general sales inquiries, please contact [email protected] or call the company at 323-556-0746.

Forward-Looking Statement:

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts").  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

SOURCE Marley Coffee