MarketResearch.com: Newest GE Refrigerator Includes Keurig Machine, Solidifies Popularity of K-Cup
WASHINGTON and NEW YORK and LONDON, Feb. 11, 2015 /PRNewswire/ -- GE was the first manufacturer to add hot water dispensers to their refrigerators, and, now, they are the first to marry the K-Cup and the fridge.
For more information on the single-pod coffee market, check out Packaged Facts' report: http://www.marketresearch.com/land/product.asp?productid=8133971&progid=87126
The new GE Café refrigerator series is going to feature a Keurig K-Cup brewer that will use the filtered water to make a cup of coffee. This refrigerator will cost $3,000 and will begin distributing in the fall of 2015.
Some think this might be over the top, but according to Dan Goldstein, GE's refrigeration marketing manager, two-thirds of their customers said they would be interested in seeing a single-serve hot beverage dispenser. And this will bring them just that!
Currently, it's estimated that over 20 million American's have Keurig products on their countertops. As of December, Keurig purchased the remaining shares of Bevyz for $220 million, which strengthens their innovation by adding Bevyz's single-portion hot and cold beverage technologies.
For Keurig Green Mountain, the single cup accounts for 97% of the company's sales, and Keurig Green Mountain's 15% share of the U.S. retail coffee market is second only to J.M. Smucker, according to a report by industry leader Packaged Facts. The addition of the Keurig machine to the GE fridge will only increase the opportunities for this growing company.
For more information on coffee sales, check out Packaged Facts' report: http://www.marketresearch.com/land/product.asp?productid=8133971&progid=87126
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